To Get More Alumni Donors, Ask Those With Student-Loan Debt

Plus, American Airlines supports Stand Up To Cancer with novel "skywriting" campaign; fraternity pledges $20 million for women's cancer research [Philanthropy Today] Was this newsletter forwarded to you? [Please sign up]( to receive your own copy. Individual Giving [Want More Alumni Donors? Ask People With Student-Loan Debt]( [Image]( UNIVERSITY AT BUFFALO By Julian Wyllie The study by GiveCampus also found that nearly half of the respondents, and 58 percent of millennials, are likelier to donate if they can specify how their donation is used. (PREMIUM) ADVERTISEMENT [advertisement]( Corporate Giving [American Airlines to Send Names of Cancer Survivors Aloft in Charity Promotion]( By Julian Wyllie People who donate at least $25 to the nonprofit Stand Up To Cancer, which funds medical research, can have the name of a cancer survivor printed on a real, in-service Airbus A321. (PREMIUM) Grants Roundup [Fraternity Pledges $20 Million for Women’s Cancer Research]( By M.J. Prest Also, the American Heart Association establishes a $14-million research network for arrhythmias and sudden cardiac death, and the Koret Foundation gives $1.2 million for veterans services in the Bay Area. The Future of Communications for Good [Helping Government Workers Learn Is Crucial to Social Change]( By Lisa Witter Co-founder and executive chairman of Apolitical Savvy grant makers have recognized that instead of lobbying to advance a specific solution, they must recognize the needs of government workers and adapt programs to incorporate their concerns. This is the fifth in a [series of essays]( produced in collaboration with the Communications Network to look ahead to the ways nonprofits need to share information. Paid for and Created by Graham-Pelton [How to Have Great Conversations with Donors]( Experts say development officers should only be speaking about 30% of the time in conversations with donors. Learn how you can build donor relationships by saying less. Subscribe to the Chronicle Propel your organization's mission with a subscription to the Chronicle. You’ll get unlimited access to the Resource Center, a complimentary membership to GrantStation, and our subscriber-only monthly magazine, filled with premium content and expert analysis on breaking news, policy changes, and fundraising tips. [Subscribe Today]( Nonprofit News From Elsewhere The Smithsonian’s National Museum of American History may begin collecting drawings made by detained migrant children. The works being considered depict kids and their families in custody. A spokeswoman said the museum is in the early stages of planning. ([NPR]( And children’s museums are joining forces to talk about the border crisis. ([Indianapolis Star]( See more in the Chronicle about [philanthropy and immigration](. Ross Perot, a billionaire philanthropist who was a big donor to health causes, died from leukemia at age 89. An arts patron, he sold some of his collection to start the Perot Foundation. The University of Texas Southwestern Medical Center is a major recipient of the foundation's grants, receiving more than $90 million to date. ([Dallas Morning News]( See more in the Chronicle about other donations made by Perot’s foundation, including [gifts to Planned Parenthood]( in Texas and the [U.S. Army Command and General Staff College Foundation](. Perot has appeared on the [Philanthropy 50]( list. YouTubers and video streamers are changing the face of modern charity. St. Jude Children’s Research Hospital is among the nonprofits using its connections to gamers and YouTube stars to raise money for programs. Broadcasting such charity events has also led to record online donations on platforms including Twitch. ([Newsweek]( See more in the Chronicle about the [growth of charity streaming]( and [how video games have helped](. More News - Boston Marathon Raises Record $38.7 Million for Charity ([MassLive]( - New York Charity Chief Convicted of Embezzling Nearly $1 Million Meant for Developmentally Disabled ([New York Daily News]( - Priest Found Guilty of Sexual Misconduct Had Raised Funds for Lady Gaga’s Nonprofit ([Catholic News Agency]( Background on the News Philanthropist Tom Steyer and Politics Tom Steyer becomes the biggest philanthropist now in the race for the Democratic presidential nomination. Read more about how Steyer, who has signed the [Giving Pledge]( uses charitable and political donations in this [article]( from our archive, plus how the way he and his wife, Kat Taylor, give is [part of a trend in philanthropy]( squeezing traditional nonprofits. What Everyone Else Is Reading [Nonprofit Leaders of Color Speak Out About Struggles and Triumphs]( People of color who have climbed the ladder at foundations or charities talk about their challenges, coping strategies, successes, and whether they think things are getting better. [Story on Marguerite Casey Foundation Was an 'Unfortunate' Attack on a Female Leader of Color (Letter to the Editor)]( Freeman Hrabowski, chairman of the fund’s Board of Directors, says the grant maker couldn’t have achieved so much success in carrying out its mission unless it had a healthy internal culture. [Prepare Nonfundraisers for Meetings With Big Donors]( Use this form to prepare for, and keep leaders on track during, meetings with major donors (PREMIUM) [An Uphill Climb]( Leaders of color at nonprofits and foundations speak out about being underestimated, breaking barriers, and whether things are getting better. [‘You Can’t Lift People Up by Putting Them Down’ (Opinion)]( Instead of using terms like "at-risk," "low-income," and "disadvantaged," define people first by their aspirations and contributions, as in "a black student striving to overcome a threatening environment and graduate." Communicate Your Impact to Busy Donors Join our Next Webinar and Save 20% — Today’s donors want to see results. Whether you are writing a grant proposal, seeking a big gift from a philanthropist, or hoping to attract new annual donors, it is vital to convey your impact. Join us for a one-hour session that will demonstrate how to show your results in donor-friendly ways using a variety of real-world examples – including infographics and online dashboards that track results over time. You’ll learn from the head of data analysis at D-Rev, a global health nonprofit, and from the top marketer and fundraiser at the California Symphony: - How to share results in ways that inspire donors to give more - Tips for balancing emotional stories and facts to appeal to the head and the heart - How to present data in ways that are visually appealing and easy to understand [Save 20% when you sign up]( to join us on July 18. Job Opportunities Find your next job in the Chronicle's jobs section, where employers have posted hundreds of the best career opportunities in the nonprofit world. Here are a few: [Managing Director, Foundation and Corporate Relations]( Council of Chief State School Officers [Director of Development]( Connecticut Food Bank [Director of Development and Corporate Relations]( Society for Industrial and Applied Mathematics [Development Coordinator]( National Headache Foundation [Search the Chronicle's jobs database](. --------------------------------------------------------------- [Sign up]( for other newsletters, [stop receiving]( this email, or [view]( our privacy policy. © 2019 [The Chronicle of Philanthropy]( 1255 23rd Street, N.W. Washington, D.C. 20037 [The Chronicle of Philanthropy](