Earth Day: What Peet’s is doing

This being Earth Day, we wanted to share with Peetniks the work we’re doing outside the walls of our LEED Certified roastery here in Alameda. [View web version]( [Peet’s Coffee]( [SHOP]( [MENU]( [LOCATIONS]( [10% OFF PEOPLE & PLANET COFFEES | USE CODE EARTHDAY19*]( [Peet's Coffee]( This being Earth Day, we wanted to share with Peetniks the work we’re doing outside the walls of our LEED Certified roastery here in Alameda. While consumption of quality coffee has steadily been growing at 2% per year, the traditional varieties of Coffea arabica, with their range of fruited notes and hints of chocolate we treasure, have been experiencing a crisis. Though used to hot climates, they simply are no match for global warming or the disease and pests that accompany it. So, in 2012, in a race against time and rising temperatures, Peet’s and 35 other coffee organizations came together to found World Coffee Research. Our mission was to use traditional breeding techniques to develop a more resilient, 100% non-GMO coffee able to survive the challenges of the 21st century. Seven years in, WCR is now supported by 156 companies, and we are collectively watching like expectant parents the global field testing of our F1 hybrids. If successful, these varieties will yield all the flavor qualities we seek while thriving in at-risk environments. Making these heartier, high-quality plants available to coffee farmers around the globe is the next phase of our work. Enabling them to produce more coffee on less available land will ensure they can make a viable living through coffee for years to come. We invite you to track along with us the progress of our F1 hybrids and learn more about WCR at [worldcoffeeresearch.org](. [Instagram]( [Facebook]( [Twitter]( [YouTube]( *10% OFF + FREE SHIPPING ON PEOPLE AND PLANET COFFEES. Save 10% on all People and Planet coffee beans and k-cups, at Peetnik Rewards locations and Peets.com. Valid through 11:59 PM PST on April 23, 2019. To redeem online: Use code EARTHDAY19 at checkout. Discount taken in cart when promo code is entered. If you select Next Day or 2nd Day Air shipping, the cost of domestic US ground shipping will be credited toward your shipping costs. Customer is responsible for shipping costs of returned merchandise. Peets.com purchases are not eligible for Peetnik Rewards points. To redeem in-store: You must select offer at check-in with your Peetnik Rewards app. This offer is exclusive to you and this Peetnik Rewards account, and cannot be reproduced, transferred or used by anyone else. Offer limited to stock on hand, while supplies last. No cash value, substitutions or rain checks. Offer valid for multiple use during the promotion period. Discount not valid on purchase of gift cards and excludes taxes and shipping charges. Not redeemable for cash or cash equivalent. Nontransferable. No adjustments to previous purchases. Offer is not valid in stores and does not apply to Peet's Cards, Monthly Coffee Tours, Subscriptions, or international shipments. Cannot be combined with any other offer or discount. Product exclusions may apply. Peet's reserves the right to modify or terminate this offer at any time without notice. Valid only at www.peets.com or by calling 1 (800) 999-2132. [Update Your Preferences]( | [Privacy Policy]( | [Unsubscribe]( You received this email at {EMAIL} because you signed up for our newsletter. For questions or concerns contact us at customerservice@peets.com or (800) 999-2132 Monday — Friday 6am — 6pm PST