Why is quality so important?

Some stories exploring this topic. ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ ‌‌ [patagonia Stories]( Why Is Quality So Important? Because quality gear lasts—and the longer it stays in play, the better it is for the earth. This month, we’re bringing you stories about the consequences and alternatives to buying cheap stuff. [Welcome to the age of cheap crap. Watch our new film, The Shitthropocene.]( The Shitthropocene is a journey from the cellular-level origins of our lack of impulse control to the ways our central nervous systems have been hacked in the name of capitalism. It’s also about how we might begin to save ourselves from ourselves. [Watch the Film]( [A person pulling clothing out of the dirt. ]( Built from Scrap In northern Chile, a desert is being scourged by the textile industry. But a resilient community is transforming a reality of waste into opportunity. [Read the Story]( [An illustration of a person sorting through a large pile of discarded clothes. ]( Haunted by Unwanted Clothes Why is it so hard to get rid of used clothes in an ethical way? [Read the Story]( [A father sitting in the grass with his two teenage boys. ]( Stitch in Time As a repaired shirt becomes more of an original, it still takes the author back. [Read the Story]( Photos: (Top) A couple of years after the fire that destroyed the giant pile of used clothes on the outskirts of Alto Hospicio, traces can still be found preserved under the arid soil of the Atacama Desert. Despite efforts, the marks of fast fashion’s impact are not easily erased here. Alto Hospicio, Tarapacá, Chile. MATEO BARRENENGOA (Middle) ILLUSTRATION BY S. MIRK (Bottom) The size of the shirt, at least, remains the same. Brad Wieners and his boys, ages almost 16 and newly 14, under California skies. Ventura, December 2020. TIM DAVIS [Earth is now our only shareholder. Read Yvon’s Letter]( Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | [Help Center]( Email Preferences This email was sent to {EMAIL} [Update My Preferences]( | [Unsubscribe]( [View on web]( | © 2024 Patagonia, Inc.