Newsletter Subject

The Real Chicago Pizza

From

ozy.com

Email Address

info@daily.ozy.com

Sent On

Fri, Mar 25, 2022 08:12 PM

Email Preheader Text

www.ozy.com Your World. Bold & Bright The newsletter to fuel — and thrill — your mind. Rea

www.ozy.com [OZY]() Your World. Bold & Bright The newsletter to fuel — and thrill — your mind. Read for deep dives into the unmissable ideas and topics shaping our world. Mar 25, 2022 Today The deep-dish pizza has been living a life of lies. The pie, so big and so thick that it makes you wonder if it’s still even pizza, has been parading around as Chicago’s ambassador, putting itself up against New York and New Haven pies. It’s gotten to the point that deep dish, like the “The Bean” and Chicago’s unforgiving wind, have been ingrained in people’s minds as a Chicago staple, even though it’s not. The deep dish is neither Chicago’s first nor its [favorite pizza](, and it’s definitely not the most consumed. In fact, the deep dish wasn’t even made by Chicagoans. There is a sham going on, a stolen identity. The true Chicago-style pizza is tavern style — a thin, crispy-crust pizza typically made with pinched sausage and Giardiniera peppers and cut into various square sizes (boosting its share-ability), and it’s time it takes the throne as Chicago’s official pizza. Today’s Daily Dose explores the history of Chicago’s pizza scene, how the deep design came to become the cultural behemoth it is today and the new stars of America’s pizza obsession. — featuring reporting by Joshua Eferighe SETTING THE TABLE Tourist Traps If you’re not from Chicago, you’ve probably long assumed that deep dish is the city’s standard, and it’s not your fault. When you look at the towering, dense walls of cheese complemented by its crispy, crunchy base, it’s easy to see how the narrative has lived on. Many have been caught up in the PR spin that has robbed the tavern style of its fame. The Instigator The culprit? Lou Malnati. Conceptually, the idea came from a Texas-born Chicago transplant named Ike Sewell who offered deep dish in his restaurant, Pizzeria Uno, back in the mid-1940s. That’s where Rudy Malnati Sr. worked, and he passed the tricks of the trade onto his son Lou Malnati — whose name is now synonymous with deep dish. “[Sewell] had the American idea that bigger is better, that pizza wasn’t just something you had with the meal — it was the meal,” says John Porter, a former U.S. Pizza Championships judge and organizer of the Chicago Pizza Tours.  A Saucy Opportunity But for the longest time, burgers were America’s go-to when it came to eating out. It didn’t matter if you had tavern style in the ’20s or deep dish in the ’40s, the craze was shakes and fries, with red meat to match. It wasn’t until Lou’s mass promotion, coupled with the pizza boom of the late ’60s, that the deep dish caught on, and it hasn’t really slowed down since, as witnessed daily at the 55 Lou Malnati locations across the city. “[Lou Malnati] was a master marketer,” says Steve Dolinsky, a longtime Chicago food reporter and author of Pizza City, USA: 101 Reasons Why Chicago Is America’s Greatest Pizza Town. “There was a line down the block when he opened back in ’71 because he had done such a good job promoting it.” THE TRUE HERO Tavern Heritage While deep dish started in the early ’40s, tavern style can be traced back to [the Prohibition era]( of the ’20s and ’30s. Even though there was a ban on liquor, hundreds of taverns across the city covertly distributed alcohol and served free square, thin, salty bite-size slices of pizza to keep the guests drinking. Decoys Abound You could find these taverns in every neighborhood of the city, unlike deep-dish offerings at the time, which were concentrated in the downtown area. This is why tavern-style pizza is the true Chicago style: It is everywhere throughout the city’s neighborhoods. “Think about it,” says Dolinsky. “Where could you find a tavern-style pizza on the Gold Coast or on Michigan Avenue? If it’s only available in two places from 1943 to 1955, how is it Chicago’s pizza?” Old Reliable But what’s worked against tavern style’s publicity is exactly what makes it the authentic Chicago pizza. It’s not as flashy as the deep dish, but it’s consistent and reliable — like the people. The deep dish is pricier and too heavy and rich to eat every day, but tavern style is practical and shareable, a win-win for the city’s hardworking people. The draw of the deep dish is its absurdity, not its greatness. And I get it — you’re going to want a little something extra in your life from time to time. But it’s still time to set the record straight: The deep dish has stolen the spotlight for far too long, and it’s time for tavern-style pizza to take the crown as Chicago’s true pizza — not to mention a slice of the fame. Watch Patrick Aryee The Carlos Watson Show, season 4! [MAN VS NATURE on The Carlos Watson Show]( AMERICA'S OBSESSION WITH PIZZA Detroit Detroit-style pizza is from – you guessed it – Detroit. Known for its characteristic rectangular shape, caramelized-cheese crust and its crispy-yet-doughy base, Motor City’s namesake pizza is a new favorite sweeping across the nation. The true secrets to this pizza lay in its specialty cheeses, high-fat cheeses primarily available in the midwest (commonly Wisconsin brick cheese), and its distinct baking vessel, a [heavy-gauge “blue steel” pan]( that according to local legend was sourced from parts trays used in Detroit’s heritage automotive factories. Grandma Another pizza style growing in popularity across the US is the [Grandma-style pizza](. Also recognized by its hallmark rectangular shape, this pizza is distinguished from its Detroit counterpart, among other features, by its thin quick-rise crust. Its moniker is a reflection of its forgiving ability to be prepared in a [traditional home oven](. With its origins claimed to be in Long Island, NY, it has quietly starred alongside the more widely recognized New York-style pizza. The Grandma pizza is constructed similarly to the Detroit pizza – dough, cheese, then sauce (and any other toppings).  Neapolitan Originating in Naples, Italy, the Neapolitan pizza has seen a major surge in popularity over the past several years. Characterized by its thin base, soft yet charred crust (who doesn’t love that beautiful corniccione?), and sparse toppings, this [simple classic]( celebrates the quality of each individual element. The high bake temperature, generally 700-900° F, renders the pizza cooked in less than 2 minutes. And with its origins tracing back [over 350 years](, the assertion that all it takes is simplicity reigns true. Community Corner What is your favorite type of pizza? Share your thoughts with us at OzyCommunity@Ozy.com. ABOUT OZY OZY is a diverse, global and forward-looking media and entertainment company focused on “the New and the Next.” OZY creates space for fresh perspectives, and offers new takes on everything from news and culture to technology, business, learning and entertainment. [www.ozy.com]( / #OZY Curiosity. Enthusiasm. Action. That’s OZY! [TV]( | [PODCASTS]( | [NEWS]( | [FESTIVALS]( A Modern Media Company OZY Media, 800 West El Camino Mountain View, California 94040 This email was sent to {EMAIL} [Manage Subscriptions]( | [Privacy Policy]( | [Read Online](

Marketing emails from ozy.com

View More
Sent On

28/02/2023

Sent On

28/02/2023

Sent On

27/02/2023

Sent On

27/02/2023

Sent On

26/02/2023

Sent On

26/02/2023

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.