🗺️ Free Topical Map Step-by-step Guide

Get this right for your website, or your SEO efforts may not work. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey I hope this email finds you well. As we discussed, I wanted to share some insights on how to create an effective topical content map for your website, which can significantly enhance its visibility in search results and drive organic traffic. 1. Conduct Keyword Research To start, conducting thorough keyword research is essential. It helps you understand what your target audience is searching for and enables you to align your content with their needs effectively. Utilizing tools like ChatGPT and Google Keyword Planner can streamline this process for you. ChatGPT offers simplicity and convenience, particularly beneficial if you're new to SEO. By inputting relevant details related to your business, you can retrieve valuable keyword suggestions. For instance, if your website focuses on selling clothes, you can inquire about keywords for specific products like "winter coat." You can further refine your search by asking for long-tail keywords and additional insights. Google Keyword Planner provides comprehensive keyword data. Starting with relevant keywords you can explore keyword suggestions tailored to your niche. Imagine your website focuses on audio visual products. To begin, think about relevant keywords like "audio visual products," "audio visual specialists," and "AV solutions." Click on "Get results" to see keyword suggestions related to your search. You can also expand your search by considering suggested associated keywords. Analyzing competitors' websites using this tool can also offer valuable insights into their keyword strategies. Analyzing search engine results (SERP) can also assist in generating a list of related topics and questions. Auto-suggestions and "People Also Ask" sections provide useful insights into what your audience is curious about. If you're considering paid options, [Ahrefs]( provides a thorough analysis of keywords and competitor websites. In the Keywords Explorer section, you'll get a detailed overview of your chosen keywords, including difficulty, global volume, and related questions. Just enter your keywords to start the analysis. The aim of keyword research is to understand what people are searching for using certain terms. This helps you figure out what content to add to your website, making it stand out. While exploring different aspects of your business, you may find many keyword ideas. Use a spreadsheet to organize them, removing duplicates and irrelevant ones to track your progress effectively. NOTE: For smaller sites with less site authority, considering keyword difficulty in your topical map is important. Focus on terms that are easier to rank for, maximizing your chances of success. The next step is to organise your selection of keywords by clusters. 2. Grouping Keywords into Clusters Keyword clustering is a method in SEO where keywords are grouped together based on their relevance. These clusters help search engines understand a website's content better, leading to improved search rankings. Clusters should focus on the website's theme, with each containing closely related keywords. Creating clusters manually can be time-consuming, especially with many keywords. Using free tools like Cluster Amy or SEO Scout automates this process, providing accurate results quickly. Just input your keywords and click 'submit' to see and download the results. 3. Define Search Intent behind Keywords Identifying search intent helps create content that meets your audience's needs. If your content doesn't match what users are looking for, they might leave your site, resulting in a bad experience. 4. Create Content Pillars Use keyword clusters to determine your main content topics, known as content pillars. Each pillar (main topic) should be based on a keyword cluster and cover all related sub-topics. Utilize online tools like [AlsoAsked]( which offers three free searches daily. 5. Analyse your Existing Content Consider reviewing your website's content to see if any updates could enhance its ranking. Identify any topics that require attention through this analysis. Assessing current content is crucial as it helps identify gaps, informs your topical map strategy, and aligns with your website's goals. Moreover, auditing existing content can uncover duplicates, low-quality content, or improvement to improve rankings. Checking your current content can save time and money, as small adjustments may be all that's needed to align articles with your topical content map. 5. Use Internal Linking Once you have your keyword clusters and content pillars, organize and write blog articles and other content pieces. Each should focus on a specific topic, evident in the title, headings, and URL. It's crucial to ensure that there's a smooth flow of links between pages within the same topic. This clear structure enhances user experience and boosts your authority in your niche. I trust you found this guide helpful in utilizing free tools to develop your topical map. While we've covered a lot, there are still aspects to explore in this process. Crafting a comprehensive topical map demands time and meticulous planning, but it lays the groundwork for your future SEO endeavors and content creation strategies. [Check the Full Article]( Stay tuned for more insights and assistance as we guide you towards an organized and stress-free path to success To your SEO success, Jennifer from OutreachMama P.S. Have questions or need assistance? Feel free to reply to this email or visit our website to get in touch. We're here to help you achieve your SEO goals! [Enhance your content strategy with our comprehensive Topical Maps.]( [Learn More!]( Sent to . [Click here to unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States