🌟 Key Updates in Search You May Have Missed

Google on Trial, Ranking Change, AI and More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi, The past week has been quite eventful, especially for those closely following Google and the search industry. In case you might have missed some of the key updates, we've compiled them for you. Dive in and stay informed! Google Search Antitrust Trial Updates Google is currently on trial, accused by the U.S. Justice Department of using underhanded tactics to maintain its position as the world's leading search engine. The allegations include Google paying large sums to companies like Apple to be the default search engine on products such as the iPhone. Google holds a 90% market share in search. The DOJ alleges that Google's multibillion-dollar deals with companies like Apple have given it an unfair advantage, making it difficult for competitors to thrive. If the U.S. Government wins, Google might no longer be the default search engine on many products, potentially opening the door for competitors like Yahoo. [Read more here.]( Google Uses Clicks Data in Rankings Eric Lehman, a former 17-year employee of Google who specialized in search quality and ranking, revealed during the trial that it's widely known within the company that they use clicks in their ranking system. Lehman highlighted an ongoing debate within the company, questioning why Google tries to obscure the fact that they use clicks in rankings when it's an open secret. Source: [Sistrix]( Technical and OnPage SEO Tip by Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements Google recently advised against placing significant content or symbols using the ::before or ::after CSS pseudo-elements. Content within these elements might not be indexed by Google Search. This isn't a new change in how Google Search operates but is now highlighted in their documentation. While these pseudo-elements can still be used for decorative purposes, it's essential to ensure that crucial content remains accessible for indexing. For those unfamiliar, CSS pseudo-elements allow for styling specific parts of an element, such as the first letter or line, or inserting content before or after the main content. Source: [Search Engine Round Table]( Complimentary AI Tutorials to Enhance Your SEO Skills Harvard University: CS50's Introduction to Artificial Intelligence with Python. [Enroll Here]( Google AI Courses. [Explore All Courses Here]( Prompt Engineering for ChatGPT by Coursera. [Enroll Here]( Link Building Trending Topic: Link InsertionsLink insertions, often referred to as 'niche edits', involve adding backlinks to already published, relevant content on authoritative websites. This technique stands out for its efficiency and effectiveness. Instead of the lengthy process of guest posting, which requires creating entirely new content, link insertions streamline the link-building process. By embedding your links into established content that already enjoys credibility and visibility, you can leverage the existing article's authority and audience. This not only enhances your content's reach and potential traffic but also boosts your domain's authority in the eyes of search engines. [Learn More Here]( or [Order Now](. That's it for now! Enjoy the rest of the weekend! 🎉 Jennifer [Refer a friend to OutreachMama]( and earn up to a 50% discount! Sent to: {EMAIL} [Unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States