Analyze Your Backlink Profile

While You’re Waiting for Google’s Core Update to Roll Out ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hello there, As we continue to keep a close watch on Google's August 2023 Core Update, I thought it would be an excellent opportunity to delve into a topic that often gets overlooked during such times: your backlink profile. While waiting for the update to fully roll out, it's an ideal moment to take a closer look at your backlink strategy. By analyzing your backlink profile, you not only ensure your website's health but also position yourself for success once the update concludes. Here's a three-step guide to conducting a thorough backlink audit: Step 1: Analyze Your Existing Backlink Profile Start by examining your current backlink profile. Identify any potentially toxic backlinks that could be harming your website's SEO. Additionally, take a closer look at your anchor text structure – ensuring it's diverse and not over-optimized. Lastly, check for any 404 pages that are receiving backlinks and consider redirecting them to relevant pages. Backlinko wrote an excellent guide on how to do this properly. Check it out [here](. Step 2: Analyze Competitors and Identify Opportunities Look into your competitors' backlink profiles. This step helps you understand how your website stacks up in terms of link quality and quantity. Identify valuable backlinks your competitors have that you're missing out on. This analysis also reveals pages that could use an extra push in terms of backlinks. Ahrefs or Semrush are both great tools that will help you do the analysis. Step 3: Define Your Future Backlink Strategy Armed with insights from the first two steps, it's time to define your backlink strategy. Determine the number of backlinks you need, the types of websites you want to target, and the anchor text distribution. This strategy lays the foundation for future successful backlink campaigns. If you feel stuck in the process, we can help with both, the analysis of existing backlink profile and helping with Link Building Strategy. Our [Toxic Backlink Analysis]( pinpoints any harmful links, ensuring your website's health. Additionally, our [Backlink Audit]( provides a detailed report on the ideal number of backlinks you need, along with recommended anchor text distribution. As always, if you have any questions or need guidance, feel free to reach out. We're here to help you navigate the digital landscape and come out on top. Cheers, Jennifer Sent to: {EMAIL} [Unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States