🟢 Let’s Chat About Evergreen Content

Hey there, Let's talk about evergreen content and why it's the ultimate content type on the internet. With over a thousand blog posts published every second, the competition in almost every niche is mind-blowing. Google faces a tough time crediting quality content, and the AI-driven era we're in only adds to the challenge. However, for us SEOs, the key metrics have remained consistent: quality and relevance. Enter evergreen content. Though not the only way to demonstrate expertise or experience, it's among the most effective. Evergreen content remains "fresh" and pertinent over time, making it highly valuable for SEOs. Once published, it secures a spot in the SERPs for a long time, providing users with timeless advice, techniques, or general truths about the topic. You might be thinking, "Hold on! Isn't all content online sustainable? Articles and blog posts don't just vanish." True, but when we say "evergreen," we mean content that continues to be relevant long after its publication, attracting increasing traffic over time. There are several reasons why websites publish evergreen content: - To drive prospects to the sales funnel - To continually drive traffic to the website - To improve rankings on Google and other search engines - To position brands as industry leaders Evergreen content can be listicles, guides, how-to posts, "what is" articles, and more. To better understand this type of content, take a look at websites like imdb.com, wikipedia.org, or wikihow.com. Even if you don't create evergreen content yourself, there are numerous ways to benefit from it. For instance, it's a goldmine for acquiring quality backlinks. Google recognizes authority posts and yields better results for link building compared to fresh content. Curious about leveraging this technique to skyrocket your organic traffic? Stay tuned! I'll be sharing more details in tomorrow's email. Cheers, Jennifer Sent to: {EMAIL} [Unsubscribe]( OutreachMama, 388 Market St, #1300, San Francisco, CA 94111, United States