Don't Make These Mistakes in Your Link Building Strategy!

 Do you feel like you're doing everything right in your link building, but you're just not seeing the results you want? It might be time to take a closer look at your link building strategy. We've all been there - working hard to build links, only to see little to no improvement in our website's search rankings. But have you considered that you might be making some mistakes that are hindering your efforts? Mistake #1: Not Building Links to your Homepage Google prefers trusted brands to show up in the search results and most trusted brands make their homepage their most powerful asset. If you don’t have lots of homepage links, Google might suspect you are not a trusted brand which will make it more difficult for you to rank. Mistake #2: Not paying attention to your interlinking structure When combined with link building strategy, internal links can dramatically increase link juice for pages you are trying to improve. If your website has a significant amount of traffic, focus on optimizing your sitewide navigation and prefooter links. Smaller, lower-authority sites may not see as much benefit from this tactic, so focusing on links from specific pages may have a better impact. Mistake #3: Underestimating the power of Anchor Text When it comes to anchor text, variety is crucial for driving higher search traffic. Interestingly, using naked URL anchors doesn't appear to have any negative impact and may even be associated with increased traffic. And if you're looking to really up your traffic, it's worth noting that using at least some exact match anchors can significantly boost your numbers. Mistake #4: Your content is not linkable One of the biggest oversights SaaS brands can make while launching their link building campaign is overlooking quality content and link-worthy assets. Instead of relying heavily on brand mentions and acquiring links from shady websites, it’s better to invest in providing value through world-class content. Mistake #5: Not Networking or Building Relationships Relationship building will be your secret weapon if you need to crush your competition while link building for your brand. Networking with editors, journalists, bloggers, and content creators can help you get into the big leagues without much effort. Of course, getting to know all these important people and building long-lasting relationships can be time-consuming. But the link building rewards are totally worth it. Hope this helps. Remember, a few tweaks can make a world of difference! Cheers, OutreachMama Sent to: {EMAIL} [Unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States