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[DMP Webinar] Learn the value of the DMP in a cookie-less world

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Fri, Apr 17, 2020 09:44 PM

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Visit Us We hope everyone is doing well and staying healthy. The data management platform , which ha

[View this message in a Web browser]( [] [Oracle Logo]( Visit Us [Facebook]( [Twitter]( [Youtube]( [Blog]( [Cookie] At the Core of Your Customer-centric Efforts is a Robust DMP A DMP serves as the foundation to centralize, unify, enrich, govern, activate, and maximize the business value of your data. [Read our blog about data misconceptions]( [cta-arrow] We hope everyone is doing well and staying healthy. The data management platform (DMP), which has played a central role in the marketing efforts of the world’s biggest advertisers, is now the subject of many questions. Last month you attended our webinar, “Navigate Marketing in a Cookie-Constrained Future,” which we hope addressed some of the questions you had about the DMP. During the webinar, we highlighted the value of 3rd party and 1st party data and ways to manage data and activate against it for better advertising. Learn more in our blog about the DMP’s continued role in digital marketing, including these four key areas: [bullet] Overall utility in a cookie-free web [bullet] Customer expectations [bullet] 3rd party data quality [bullet] A greater reliance on 1st party data [Learn about the role of DMP in 2020 and beyond]( [cta-arrow] [Identity solutions]( It's a question of quality: Identity solutions using machine learning [Read more]( [cta-arrow] [Cookie-constrained future]( Learn how to navigate marketing in a cookie-constrained future [Watch the webinar]( [cta-arrow] [Terms of Use and Privacy]( | [Subscriptions]( | [Unsubscribe]( | [Contact Us]( Copyright © 2020, Oracle and/or its affiliates. All rights reserved. Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States [Oracle](

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