[The Data Drop] Digital Audio is booming 🔉🎧

[View this message in a Web browser]( [] [Oracle Logo]( Visit Us [Twitter]( [Youtube]( [Blog]( [Offer] The Data Drop: Your monthly source for content from Oracle Data Cloud. Hold on to your headphones because this month in data we’re highlighting the meteoric rise of digital audio. We take a glimpse at the increasing popularity of streaming music and podcasts, and see how advertisers are capitalizing on the enormous opportunity. Other Data Drop highlights include: [bullet] A spring cleaning infographic (Does your data spark joy?) [bullet] Auto audience segments [bullet] Oracle Data Cloud product and partner announcements Now to get to the numbers … Listen Up: Digital audio is booming The web's continued shift to mobile has been the catalyst for the booming digital audio industry. Music streaming services like Spotify and Pandora have seen massive growth and podcast listening continues to skyrocket. Not only that, but smart speaker ownership saw its biggest increase in 2018. We gathered some data displaying digital audio’s domination: [611B 190MM+]( [Take Notice]( Read more on the [rise of digital audio]( or view full infographic [here]( [cta-arrow] Does your brand safety strategy spark joy? The web’s continued shift to mobile has acted as a spark to a match for the Marie Kondo mania happening in homes across the globe. Tidiness is trending and it’s not just taking place in closets. So, how can you keep your brand squeaky clean and out of the mud? We cover the new standards for contextual brand safety in this helpful (and tidy!) infographic: [Spring Cleaning]( [Brand Safety]( See the full infographic [here]( [cta-arrow] Get out of my dreams … [Truck]( And get into these auto audiences and get your messages in front of all the right intenders: Oracle Audiences [bullet] In-market: Body styles, condition, fuel type and makes & models [bullet] Interest: Auto enthusiasts [bullet] Parts, service & tires: Auto parts and service buyers and fuel & gas [bullet] Vehicle owners: Body styles, makes, and vehicle age [bullet] Visitation: Visitors of auto parts & services locations and gas stations Put yourself in the driver’s seat with Polk Audiences powered by Oracle to reach customers and prospects at every stage of the auto-buyer lifecycle. We’ve partnered with Polk Audiences from IHS Markit to bring you 200+ syndicated auto audiences to target everyone from in-market prospects to auto owners. Stay miles ahead of the competition by activating audiences across different vehicle characteristics, such as vehicle body style, make, model, age, and more. Polk Audiences powered by Oracle [bullet] In-market: New or used [bullet] In-market: Lease – Luxury and non-luxury [bullet] Vehicle Age: 0-1 Years through 21+ years [bullet] Owner: Vehicle body style (i.e. compact car) [bullet] Vehicle Purchased: 0-6 months through > 48 months Learn more about Polk Audiences powered by Oracle [here]( [cta-arrow] Playlist nation: getting in the digital audio game [Headphones]( The growth of streaming audio provides a wealth of opportunities for marketers to connect with relevant audiences across devices and contexts. Whether it’s reaching users as they listen to Road Trip playlists, delivering messaging as users are working out, or engaging users with a personalized listening experience, Spotify’s streaming intelligence offers insights and targeting solutions to help them leverage the power of audio. And now advertisers can use Oracle Data Cloud’s audience and measurement solutions with Spotify's proprietary streaming intelligence. Advertisers will be able to access audiences across various vertical segments and measure better business outcomes. Read the announcement from [Spotify]( [cta-arrow] SpotX Spotlight SpotX recently sat down with Dan Loewenberg, head of partner development, TV/Video Platforms at Oracle Data Cloud, to chat about the opportunities for audience targeting and measurement in 2019. As an ad tech veteran, Dan had some great insight and wisdom to share. Read the spotlight [here]( [cta-arrow] The Round-up [bullet] Do you know how to expand your audience while [maintaining brand safety]( [bullet] [How to thrive in the age of Big Data by ignoring it altogether]( [bullet] Contextual Intelligence: [everything you need to know]( and why it matters [Integrated Cloud Applications and Platform Services]( [Terms of Use and Privacy]( | [Subscriptions]( | [Unsubscribe]( | [Contact Us]( | This email was sent to you because you subscribed to this newsletter. Copyright © 2019, Oracle and/or its affiliates. All rights reserved. Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States