Understanding GA4 User, Session, Event and Ecommerce Conversion Rate

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Understanding GA4 User, Session, Event and Ecommerce Conversion Rate.]( Google Analytics 4 provides types of metrics for measuring conversion rate: #1 User Conversion Rate - The user conversion rate is the percentage of users who triggered one or more conversion events. The ‘user conversion rate’ metric has user scope. This means this metric is calculated only once per user, regardless of how many times a user triggered a conversion event. The ‘user conversion rate’ metric already considers all conversion events, regardless of individual event names. So, querying the ‘event name’ dimension with the ‘user conversion rate’ metric provides redundant information like 100% user conversion rate. #2 Session Conversion Rate - The session conversion rate is the percentage of sessions in which one or more conversion events were triggered. The ‘session conversion rate’ metric has session scope. This means this metric is calculated only once per session, regardless of how many times the conversion event might occur within the session. #3 Event Conversion Rate (calculated).- The event conversion rate is the percentage of events that resulted in one or more conversions. You will need to use calculated metric to determine the event conversion rate. #4 Ecommerce Conversion Rate (calculated). - The ‘e-commerce conversion rate’ metric is missing in GA4. It does not exist for no apparent reason. However, you can use the ‘Session Conversion Rate‘ metric as an e-commerce conversion rate metric via the exploration report. One program to rule them all >> Sales & ROI + GA4 + BigQuery + Data, Maths & Stats + Attribution Modelling + Looker Studio. 3k+ students + Enrollment from US and UK universities. I designed this all-in-one training program so that: a) You can understand how they all work together. For example, >> How you can implement digital analytics with GA4. >> How BigQuery works with GA4 and vice versa. >> How looker studio works with BigQuery and GA4. >> How to use the knowledge of maths and stats to interpret analytics data. >> How to set up KPIs and marketing funnels. >> How to optimize and scale ads by leveraging analytics and attribution data. b) You don't have to purchase half a dozen different courses from different course creators, all teaching the same basic stuff. "Click here...and now click there....". You can learn these ‘click here and then click there’ lessons for_free on my blog or YouTube. c) I teach how to use AI tools like chatgpt to automate mundane and low value tasks like manually creating Excel/Google sheets functions and formulas, regex, SQL, JavaScript etc. So that you can spend more time doing data analysis then data extraction. In this training program my objective is not to teach you digital analytics. That's not my end goal. My end goal is to increase sales and ROI by leveraging the knowledge of digital analytics. That's the end goal. So everything you learn is tied to driving sales and ROI. [Learn more about the training.Â]( #2 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (45 pages)]( #3 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](