Tracking Site Search in Google Analytics 4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Tracking Site Search in Google Analytics 4](. Through the GA4 site search tracking feature, you can determine the search terms used by your website visitors to find information on your website. Once you have implemented site search tracking in your GA4 property, you can see the list of keywords (called ‘Search terms’) used by your website visitors to find information on your website. This insight can help you in finding new content development opportunities and/or popular or trending products. GA4 automatically tracks site searches (in most cases) once you have enabled Enhanced Measurement Tracking in your GA4 property. The default site search tracking feature provided by GA4 may not always work for you. There could be a situation in which the site search feature is installed on your website in such a way that the default site search tracking feature provided by GA4 won’t work for you. In that case, you would need to use GTM (Google Tag Manager) to set up site search tracking in your GA4 property. For example, If you have the site search feature installed on your website, but the search term does not appear in the query parameter, then you won’t be able to benefit from the default site search tracking capability of GA4. One program to rule them all >> Sales & ROI + GA4 + BigQuery + Data, Maths & Stats + Attribution Modelling + Looker Studio. 3k+ students + Enrollment from US and UK universities. I designed this all-in-one training program so that: a) You can understand how they all work together. For example, >> How you can implement digital analytics with GA4. >> How BigQuery works with GA4 and vice versa. >> How looker studio works with BigQuery and GA4. >> How to use the knowledge of maths and stats to interpret analytics data. >> How to set up KPIs and marketing funnels. >> How to optimize and scale ads by leveraging analytics and attribution data. b) You don't have to purchase half a dozen different courses from different course creators, all teaching the same basic stuff. "Click here...and now click there....". You can learn these ‘click here and then click there’ lessons for_free on my blog or YouTube. c) I teach how to use AI tools like chatgpt to automate mundane and low value tasks like manually creating Excel/Google sheets functions and formulas, regex, SQL, JavaScript etc. So that you can spend more time doing data analysis then data extraction. In this training program my objective is not to teach you digital analytics. That's not my end goal. My end goal is to increase sales and ROI by leveraging the knowledge of digital analytics. That's the end goal. So everything you learn is tied to driving sales and ROI. [Learn more about the training.Â]( #2 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (43 pages)]( #3 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](