Tracking ad impressions and ad clicks in GA4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Tracking ad impressions and ad clicks in GA4 for the ads served within your website]( Following is the process I use for tracking ad impressions in GA4 for the ads served within my website... Step-1: Use the Intersection Observer API in JavaScript. It detects when your ad element is visible in the viewport and then pushes the 'ad_view' event to the data layer. Step-2: Capture the 'ad_view' event and its associated details (like ad name, ad id etc) from the data layer by setting up Data Layer Variables in GTM. Step-3: Set up a GA4 event tag that fires the 'ad_impression' event. Pass additional details like 'ad ID' or 'ad name' as event parameters. Fire this tag on the 'ad_view' event. Step-4: Use GTM's Preview mode to verify that the 'ad_view' event fires when at least 50% of the ad comes into view. Verify that the Data Layer Variables capture the correct values from the data layer when the ‘ad_view’ event is pushed. Step-5: Once you confirm that everything is working as expected, publish your changes. Step-6: After 24 hrs have elapsed, navigate to the ‘Events’ report in your GA4 admin to check whether ‘ad_impressions’ events are being logged. Use similar steps for tracking ad clicks in GA4. Add a click event listener to each ad element in your JavaScript code. When the user clicks an ad, this listener should push an ‘ad_click’ event to the data layer along with details like ad name and ad id.  #2 Increase your website sales and ROI by mastering digital analytics through this 8 weeks online training program. Digital Analytics Implementation Program is made up of following six courses: 1) Sales & ROI Accelerator Course 2) Google Analytics 4 (GA4) Mastery Course 3) GA4 BigQuery Course 4) Data, Maths & Stats Mastery Course 5) Attribution Modelling Course 6) Google Data Studio Mastery Course You can learn more about this training program from here: [Digital Analytics Implementation Program]( #3 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (43 pages)]( #4 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](