Understanding Event Parameters in Google Analytics 4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on building your website traffic, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Understanding Event Parameters in Google Analytics 4]( If you want to understand GA4 tracking then you need to understand event parameters first. Event parameters in Google Analytics 4 (GA4) are the additional information about an event that is sent along with the event. There are three types of event parameters in GA4 1) Automatically collected parameters 2) Custom parameters 3) User properties Some parameters are automatically collected by GA4. Such parameters are called automatically collected parameters. You can also manually send one or more parameters along with an event via GTM. Such parameters are called ‘Custom parameters’. User properties are like user scoped custom dimensions of Universal Analytics. They are used to describe the attributes of your website/app users. #2 [Understanding Google Analytics 4 Monetization Reports]( Once you have set up ecommerce tracking in GA4, you can access the various ecommerce reports in your GA4 property under ‘Monetization’. In the context of GA4, the standard ecommerce reports are known as Monetization reports. Following are the various Google Analytics 4 Monetization Reports: 1) Monetization Overview Report 2) Ecommerce Purchases Report 3) In-app purchases Report 4) Publisher ads Report 6) Promotions Report 7) User Purchase Journey Report 8) Order Coupon Report 9) Item list Report #3 Do you want better skills in digital analytics and marketing? If yes then register for the free_training. Hurry, seats are limited. Here’s what we’re going to cover… #1 Why digital analytics is the key to online business success. #2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales. #3 Why Google and Facebook ads don’t work for most businesses & how to make them work. #4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. #5 The number 1 reason why conversion optimization is not working for your business. #6 How to advertise on any marketing platform for FREE with an unlimited budget. #7 How to learn and master digital analytics and conversion optimization in record time. [Click here to register for this class]( Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast Table of Contents GA4 Setup Planning GA4 Basic Setup 1) Upgrade to GA4 (Google Analytics 4) ​2) Set up Enhanced Measurement Tracking in GA4 ​3) Activate Google Signals for your GA4 property ​4) Exclude internal traffic in GA4 ​5) Connect your GA4 property with Google Ads ​6) Set Up Site Search Tracking in GA4 ​7) Set up Scroll Tracking in GA4 ​8) Import conversions from GA4 property to your Google Ads account ​9) Connect your GA4 property with Google Search Console ​10) Set up Cross Domain Tracking in GA4 11) Connect your GA4 property with BigQuery 12) Transfer GA3 (Universal Analytics) data into GA4 13) Save your Universal Analytics data from being deleted 14) Setup GA4 test property 15) Setup referral exclusion in GA4 16) Install Google Analytics 4 on Shopify GA4 Intermediate Setup 1) Set up GA4 Custom Events ​2) Rename Events in GA4 ​3) Use the debug view report in GA4 ​4) Set Up Goal Conversion Tracking in GA4 ​5) Setup Content Grouping in GA4 ​6) Create User properties in GA4 ​7) Create custom insights in GA4 ​8) Create remarketing audiences in GA4 ​9) Build comparisons (advanced segments) in GA4 10) Create custom audiences in GA4 11) Create Audience Triggers in GA4 12) Upload data from external data sources via GA4 Data Import GA4 Advanced Setup 1) Set up predictive metrics in GA4 2) Create Predictive Audiences in GA4 ​3) Set up Ecommerce Tracking in GA4 4) Set up Enhanced Ecommerce Tracking in GA4 5) Set up Sales funnels in GA4 6) Export data from GA4 to BigQuery 7) Track Single Page Apps in GA4 8) Setup GA4 via GTM Server Side Tagging Website Audit for Universal Analytics Set up Universal Analytics Account Level Setup Universal Analytics Property Level Setup Universal Analytics View Level Setup Other Universal Analytics Configurations Get_FREE_lifetime updates of this ebook So your checklist never gets out of date. I update this checklist every couple of months. FAQ: Do you show “How” to do each item on the checklist? If so, with screen shots? Yes. There are links to the articles with detailed step by step instructions. FAQ: Does this ebook cover GTM too? Yes. [Get the 62 points GA Checklist ebook (70 pages)]( Looking for Google Analytics 4 & Google Tag Manager Consulting Service? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](