GA4 User Properties Tutorial

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 User Properties Tutorial]( GA4 User properties are attributes used to describe segments of your user base that help segment and analyse user data. These attributes include language preference, geographic location, age, gender, membership level, etc. The strategic role of user properties is their ability to segment your user base, providing you with valuable insights for informed decision-making. #2 Here is how I used Google Sheets to take backup of over a decade of my Universal Analytics data within 30 minutes. In my opinion, Universal Analytics data should not be saved in BigQuery unless you have specific/complex tracking requirements. It's costly and too much headache. For the majority of users, Google Sheets is enough for taking quick backups. Follow the steps below to take a backup of your Universal Analytics data in Google Sheets: Step-1: Decide the dimensions and metrics that are important to you. Step-2: Decide the time period for your backup. Step-3: Decide how you will retrieve the data. Step-4: Decide the connector you will use to retrieve Universal Analytics data into Google Sheets. Step-5: Create a new query to retrieve the required data. For more details, check out the_article: [How to backup Google Universal Analytics data.]( #3 [Join GA4 Mastery Course](. Learn and Master Google Analytics 4 (GA4). #4 [Get the 62 points GA Checklist ebook (45 pages)](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. #5 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](