Tracking web pages with zero pageviews in GA4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Tracking web pages with zero pageviews in GA4](. There are two methods to track web pages with zero pageviews in GA4: #1 Track web pages with less than 30 pageviews in the last month or any month. #2 Use the ‘Tag Coverage’ report to find web pages with no recent activity (less reliable). GA4 does not report on web pages with zero pageviews in a selected time period. However, GA4 reports on web pages with zero pageviews on certain days and one or more pageviews on other days in a selected time period. Thus, the concept of zero traffic is time-bound. Almost every web page on your website got traffic at some point in its lifetime. If you look at your GA4 reports over a very long time frame, you may see a pageview recorded for almost every page on your website. The web pages with zero pageviews do not add value to your business’s bottomline. They do not generate any traffic. By identifying such web pages, you can either update them to increase their search engine ranking position or repurpose their content. #2 [gtag.js – Google Tag in Google Analytics 4 and beyond](. If you want to implement any type of tracking in GA4, you need to use the Google Tag. Without the adequate knowledge of GA4, you are going to struggle with GA4 tracking setup. The Google tag is just a new name for the global site tag (gtag.js). It is the latest JavaScript library from Google. Key benefits of using Google tag: #1 You can use a single Google tag for multiple Google products and services, eliminating the need to manage separate tags for each product or service. #2 The Google tag leverages advanced techniques to address data collection challenges like ad blockers and cookie restrictions, leading to improved data quality. #3 Google can introduce new features and functionalities to the Google tag without requiring users to update their code, ensuring they stay up-to-date with the latest advancements. #3 [Manage automatic event detection in GA4]( The “Manage automatic event detection” feature in GA4 allows users to configure the types of events their Google tag should automatically detect for measurement in connected destinations, such as Google Ads. This feature operates alongside the GA4 Enhanced Measurement feature. #4 Learn and master GA4, BigQuery, Data Studio, through our [Digital Analytics Implementation program](. #5 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (45 pages)]( #6 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](