And one industry leader took it even further. He says that it's "one of the biggest industrial transformations probably in the history of capitalism." [OST Main Logo mobile]( [LOGO OST]( Editor's Note: Occasionally, an opportunity comes to our attention at Open Source Trades we believe readers like you will find valuable. The message below from one of our partners is one we believe you should take a close look at. [divider] From entertainment to electronics, companies still turn to the human voice to sell products and tell stories. You may not know their faces, but you know their voices. Theyâre voice actors. And if youâre like me, they shaped your early years: I grew up on Looney Tunes. Mel Blanc was a wizard â I was shocked as a kid when my dad told me Blanc voiced nearly every single character on screen. I woke up at 6am on Sundays to watch Count Duckula (when it aired in the US). I had my parents tape Japanese anime (which was not as popular in the West as it is today) on our VCR every weekday morning as I headed off to school. Those charactersâ voices were the soundtrack to my childhood. Fast forward some 20 years later, and itâs clear Iâm not alone. Fan conventions like Comic-Con, which celebrate cartoons old and new, now pop up on every continent, and some performers who voice popular characters have huge followings on social media platforms like Twitter. Itâs a pretty anonymous profession â or it used to be â Rob Paulsen Voice actors have power. Whether you hear them through the voice-activated assistant in your kitchen, the navigation system in your car, a cartoon you watch with your child, or a video game you play alone, their voices inject humanity into the experience. And while voice actors at the top of the industry can earn salaries as high as film stars, their real influence is more profound. They conjure an emotional connection and bond between you and the work or product. So whatâs it like to be one â and how have changes in technology and the industry shaped the career? Rob Paulsen poses with a fan at a convention. He voiced Raphael in the original Teenage Mutant Ninja Turtles and Donatello in the recent remake (Credit: Getty Images) Rob Paulsen poses with a fan at a convention. He voiced Raphael in the original Teenage Mutant Ninja Turtles and Donatello in the recent remake (Credit: Getty Images) The growing power of voice actors âItâs a pretty anonymous profession â or it used to be,â says Rob Paulsen. Heâs a voice actor whoâs starred in Animaniacs, Pinky and the Brain, and both the â80s and 2010s version of Teenage Mutant Ninja Turtles. He also runs a regular podcast on the voice acting industry. Now? The once-invisible performers lead panels in packed convention centres at events the world over, and can command massive social media followings. For example, Tara Strong has over 350,000 Twitter followers â sheâs starred in animations like The Fairly OddParents, Rugrats, The Powerpuff Girls, as well as the Final Fantasy video game series. âItâs really, really hard to break in,â says Strong. âYou have to know thatâs all you want to do. You need to make sure to have a lot of acting training: scene study, improv classes, and singing lessons to learn what your instrument can do.â Voice actors mention meeting fans at conventions who want to become voice actors themselves. She also says âit doesnât matter what you look like â you get to play all kinds of characters.â The cast of The Flintstones in a recording session in 1962, including Looney Tunes actor Mel Blanc (far right) (Credit: Getty Images) The cast of The Flintstones in a recording session in 1962, including Looney Tunes actor Mel Blanc (far right) (Credit: Getty Images) And while many voice actors have done plenty of on-camera, sometimes voice acting opens even more doors. âI didnât have to worry about my ethnicity in terms of getting cast, or physicality: Iâm extremely short. Iâm under five feet,â says Stephanie Sheh. Sheâs an actor whose voice has appeared in English dubs of nearly 300 Japanese anime series. That includes the most recent English dub of the iconic magical girl superhero show, Sailor Moon, as well as the 2014 reboot, Sailor Moon Crystal. âIâm very specific physically, so that really limits a lot of roles that youâre up for as an actor.â I didnât have to worry about my ethnicity in terms of getting cast, or physicality: Iâm extremely short. Iâm under five feet - Sheh But many of them began careers as actors, and fell into voice acting â and they caution fans who want to follow in their footsteps. âA misconception is that itâs easy [to break into] because itâs just your voice,â says Sheh. âSo you have a lot of non-actors trying to pursue it.â Itâs crucial for aspiring voice actors to perfect their actual acting skill, to take smaller gigs, and be willing to do less glamourous work such as corporate videos as they work their way up, according to the professionals. And even in an age of flashy video games, talking robots and films with computer-generated imagery, lots of clients still need a voice artist. âHonestly, anywhere you hear a voice? It was probably created by a human,â says Tara Platt, who wrote a book about the career with fellow voice actor Yuri Lowenthal. âYour vocal signature is like your vocal fingerprint. Thereâs something very human about that.â The rise of anime To get a sense of the scale of the voice acting industry, we need to look at Japan: according to the Association of Japanese Animations, the anime industry set a record in 2016 when it generated revenues of Â¥2.01 trillion ($17.7 billion). That total comes from TV, film, internet distribution and merchandising â all driven by overseas sales, which made up the majority of revenue. All that popularity overseas means more opportunities for actors, even outside Japan. They're needed for dubbing: thatâs when actors take a translated script and dub over the charactersâ speech in a film or show into the local language with their own performance. Some actors who dub Japanese shows started out as fans. âI did come from fandom,â says Sheh. Being a fan, âI was a little bit more well-versed in the material, or the tropes, or what they were trying to get at.â Stephanie Sheh voices Sailor Moon in the most recent English versions. Japan's anime industry is booming and provides Western actors with dubbing jobs (Credit: Getty Images) Stephanie Sheh voices Sailor Moon in the most recent English versions. Japan's anime industry is booming and provides Western actors with dubbing jobs (Credit: Getty Images) Becoming a seiyuu (voice actor) in Japan, like in other countries, requires formal training. In Japan, there are nearly 50 academies specifically for aspiring seiyuu. The Tokyo School of Anime is one of them. Around five years ago the video game industry started hiring more voice actors, which has increased demand, says Hironori Kagawa, a voice acting teacher at the school. The institution offers several academic programmes for students who want to work in the anime industry, from illustration to sound engineering. The voice programme offers five majors and currently has 100 enrolled students. Many overseas students from the likes of China, Hong Kong, Korea, Malaysia, India and Canada are enrolled, too. All classes are given in Japanese. It takes one to five years to become a professional anime voice actor Students on the voice acting course take 15 classes a week for 90 minutes apiece, focusing on breathing, enunciation, learning how to work the mic, and even dancing and singing to develop a good ear and sense of rhythm. Yui Fukushima says she was inspired to become a voice actor by watching Yo-Kai Watch, an anime thatâs a mix of Ghostbusters and Pokémon that took Japan by storm a couple of years ago. She especially looks up to Aya Endou, a voice actor who played a main role in the series, but also several of the showâs colourful monsters. âI was so surprised that voice actors make a lot of different kinds of voices in front of the mic â it was a big shock,â she says. Her dream? âIn the credits, I want to see my name for not just one character â I want it next to two or three characters.â The field is fiercely competitive. On average, Kagawa says it takes one to five years to become a professional anime voice actor â those years are spent honing the craft, as well as taking gigs like TV adverts or radio spots. Voice actors Greg Cipes and Tara Strong sign autographs at New York Comic-Con in 2017. Fan conventions have boosted actors' prominence in the public eye (Credit: Getty Images) Voice actors Greg Cipes and Tara Strong sign autographs at New York Comic-Con in 2017. Fan conventions have boosted actors' prominence in the public eye (Credit: Getty Images) Breaking in Winning roles in globally-recognised franchises like Sailor Moon takes years of experience, hard work and hours spent performing much smaller roles. And there are a lot of other voice work gigs out there: TV adverts, corporate training videos, public transportation announcement systems, YouTube explainers, audiobooks, podcasts. Even digital voice assistants like Siri and Alexa, in their many languages and dialects, require human voice actors to supply all the audio. Still, the bulk of voice work is in the entertainment industry. A 2017 report from Voices.com, a Canadian company that connects voice talent to clients, found that 53% of the total global voice work is in animation. Honestly, anywhere you hear a voice? It was probably created by a human - Tara Platt âMost commonly, people think of radio and television commercials because thatâs what the origin and genesis of the industry is,â says Voices.com CEO David Ciccarelli. âBut nowadays that accounts for about 10% of the market.â Thereâs no shortage of people looking to make it. Voices.com alone has 400,000 registered users, with over 100 dialects and languages represented and 4,000 jobs posted a month. But many of todayâs top voice actors say they didnât pursue voice acting specifically. Even voice-activated digital assistants need voice actors to record the lines that the gadgets speak to consumers (Credit: Getty Images) Even voice-activated digital assistants need voice actors to record the lines that the gadgets speak to consumers (Credit: Getty Images) A common theme among voice actors is that they identify as actors first and foremost. âThatâs what I tell people: come on out here [to Los Angeles], thereâs plenty of room,â Paulsen says. âBe a voice actor. But itâs small âvâ, large âaâ. Itâs about acting.â Thatâs a common refrain among nearly all voice actors: âThe acting element always trumps the voice element,â Sheh says. Thereâs also a reason why students at places like the Tokyo School of Anime learn singing and dancing â itâs all part of performing. âYouâll never see a voice actor standing completely still behind the mic,â Strong says. âTheyâre moving their arms and getting into it.â And voice actors may soon have to bring all that gesticulating into other gigs besides the recording booth for cartoons. Video games turning cinematic Dear Reader, It attracted very little coverage from the mainstream press... But on April 26, a major economic event happened in the U.S. â and it's set to trigger a sea change in one of America's largest industries. One Cal-Berkeley professor and Secretary of Labor finalist Harley Shaiken calls it "the biggest change in the hundred-plus-year history" of this $3.8 trillion industry. And one industry leader took it even further. He says that it's "one of the biggest industrial transformations probably in the history of capitalism." [Click here to see the analysis by former hedge-fund star Enrique Abeyta](. In this free video, Enrique breaks down what he's calling a "Master Reset," a once-in-a-decade paradigm shift that transforms industries... creates and destroys jobs... and could make early investors a huge return. [When you click here]( you'll be able to discover Enrique's research on this money-gushing phenomenon. Make sure you have a pen and paper handy â he's revealing the name and ticker symbol of the company at the center of it all (no credit card or email address required). But you need to hurry... Fortune favors the bold â it won't be long before people recognize this company's April 26 launch as a watershed moment for this "Master Reset." Those who stand to make the biggest profits will be the ones who get in the earliest. [Click here now to learn all about this explosive shift...]( Regards, Sam Latter
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