Turn your next webinar into a lead generation tool

(We took care of all the content, designs and automations for you 🎁) Hey {NAME}, Feeling like a lead gen expert yet? Over the last few days, we’ve covered two proven strategies for earning more leads — and we’re not done yet! Today, we’ll talk about how you can use your next webinar to attract leads at scale. Free webinars have several ingredients that make them the perfect treat for potential leads. They create a sense of: - ⏰Urgency: That webinar date is coming right up! - ⌛Scarcity: Adding an attendance cap is a great way to prompt leads to take action today. If they wait, they might not get a spot! - 🔐Exclusivity: Being in on a scoop makes leads feel special — and who doesn’t want to feel special?! - 🤝Closeness: With exclusivity comes a feeling of closeness. Leads who got to be one of your limited webinar attendees will inevitably feel more connected to you and your brand. Of course, in order to get leads to feel these effects, your webinar topic has to pique their interest. If you already have a handle on your webinar content planning, kudos to you — that’s the hardest part! If you’re looking for tips, here are a few questions you can ask yourself to filter ideas: - Why do my current customers choose me over my competitors? (In other words, what makes me unique?) - What problems do my leads typically have that I’m able to solve? - What do my leads get most excited about when it comes to my products or services? Once you’ve chosen a webinar topic (or a batch of topics), you’ll want to think about how to promote it. You might: - Send emails inviting your existing contacts — you can even include a CTA in your invitation that asks them to spread the word to their friends! - Announce your webinar through a series of social media posts that link back to your event page. - Come up with attention-grabbing ads that tell everyone what your webinar is about and why they should attend. - Invite site visitors to your webinar using pop-ups that follow them as they scroll your page. But getting signups for your webinar is only half the work — you also need them to actually show up! In the days leading up to your webinar, send registrants a series of reminder emails and texts (bonus points if you also send a follow-up after the event with a link to the webinar recording!). You might be thinking that this is a lot of work — and you would be right….if you do it manually. That’s why we made this done-for-you [Webinar Promotion Funnel]( just for you … so you can send out all of the promotions, reminders, follow-ups automatically. We wrote, designed and automated everything for you, so all you have to do is download it, fill in the blanks and launch. The Ontraport team If you wish to stop receiving our emails or change your subscription options, please [manage your subscription](). 2030 Alameda Padre Serra, Suite #200, Santa Barbara, CA 93103, US