How to make sure your emails land in the inbox 📧

Learn how inbox providers decide where your emails go Hi {NAME}, Last time, we talked about email-writing tips for making your messages more engaging. Your next task is to get your emails to actually land in your subscribers’ inboxes! This can prove challenging when there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc.) too often throw out your good mail with the bad. Here are four factors inbox providers use to determine whether your email should be inboxed or spamboxed, and what you can do to make sure your emails look more like good mail and less like bad. 📧 - Spammy-sounding language. Talk about your subject without using suspicious wording in your emails. For instance, email content and subject lines that say “Make Millions Now” or “$$$” will often catch the spam filter. - Historic engagement metrics. Your recipients’ histories of opening, reading and clicking your emails have a major impact on future delivery. To improve this, make sure your emails are interesting and useful — and only send them to people who want to hear from you. - Send-from address. Don’t send from a freemail email address (like Gmail, Yahoo or Hotmail) or from a shared domain. Instead, build your own good reputation by sending from a custom domain. - IP Address. Most email providers use a shared IP address. But if you use your own IP address, you can manage your own reputation. At Ontraport, we go above and beyond to get your emails delivered. We manage every aspect of the email delivery chain and will help solve any delivery issue you might face. [Sign up for a free 14-day trial]( to see how you can use our professional-level email tools to manage your entire reputation chain. In the meantime, look out for the last email in this series. We’ll talk about crafting the perfect email re-engagement campaign. The Ontraport team If you wish to stop receiving our emails or change your subscription options, please [manage your subscription](). 2030 Alameda Padre Serra, Suite #200, Santa Barbara, CA 93103, US