Advertising without the Facebook Pixel

How to take charge of your advertising data Hi {NAME}, The Facebook Pixel was synonymous with online advertising for a long time. This piece of code placed into the code on your website tracked visitors so you could retarget them with ads on Facebook. It allowed you to stay in touch with those who’ve shown interest in your brand, even if they didn’t submit their email address or make a purchase while on your site. However, with growing consumer concerns over protecting their data online, this type of tracking will soon be obsolete — and businesses need to change how they track, measure, and quantify data about their audiences. If you’re an Ontraport user, we’ve got you covered. Ontraport tracks the visitors to your site and integrates with Facebook Custom Audiences and Facebook’s Conversions API. This allows you to share important data with Facebook to retarget your visitors. Ontraport also tracks all kinds of other important information about your customers’ actions within your marketing and sales process so you can retarget for any conversions documented in your account — even if Facebook can’t track them, and even if they didn’t happen online. This article goes over how you can track your audience and capture real data without relying on Facebook. [You can check out the article here](. Landon Founder and CEO If you wish to stop receiving our emails or change your subscription options, please [manage your subscription](). 2030 Alameda Padre Serra, Suite #200, Santa Barbara, CA 93103, US