Opinion Today: Will Spotify flatten the world of books, too?

A former tech executive explores the “Spotify effect” and what may be to come. [View in browser](~/AAAAAQA~/RgRnXvCiP4RCAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS9keW5hbWljL3JlbmRlcj9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTIxNSZmaXJzdF9zZW5kPTAmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcGFpZF9yZWdpPTImcHJvZHVjdENvZGU9VFkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVyaT1ueXQlM0ElMkYlMkZuZXdzbGV0dGVyJTJGYWM0MmUzMTgtZGMzOC01N2MwLTk2NmEtYWM0ODU3Yzk4YzczJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)|[nytimes.com](~/AAAAAQA~/RgRnXvCiP0SxaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~)[Continue reading the main story](#) [Ad](~/AAAAAQA~/RgRnXvCiP0SYaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MTYyMTM5JmxpPVRZJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1UWV8yMDIzMTIxNSZ0ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzEyMTVXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Opinion Today](~/AAAAAQA~/RgRnXvCiP0TAaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VjdGlvbi9vcGluaW9uP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) December 15, 2023 [Author Headshot] By Suein Hwang Business, Economics and Technology Editor, Opinion In a moment of thrilling generosity, my 17-year-old son recently shared one of his many music playlists with Mom and Dad. But my admiration for my son’s impeccable (to me) taste was accompanied by a feeling of vague discomfort: I recognized virtually every artist on there, from INXS to the Beatles, the Bee Gees to the Pixies. What I had just witnessed was the Spotify effect, argues Kim Scott in a [guest essay this week](~/AAAAAQA~/RgRnXvCiP0TvaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xMy9vcGluaW9uL2F1ZGlvYm9va3Mtc3BvdGlmeS1zdHJlYW1pbmctYWxnb3JpdGhtLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). A best-selling author and a former executive at Google and Apple, Scott believes that Spotify has squeezed so much value out of the industry that many would-be musicians cannot afford to enter the field. That means that [growth is left](~/AAAAAQA~/RgRnXvCiP0TuaHR0cHM6Ly93d3cudGhlYXRsYW50aWMuY29tL2lkZWFzL2FyY2hpdmUvMjAyMi8wMS9vbGQtbXVzaWMta2lsbGluZy1uZXctbXVzaWMvNjIxMzM5Lz9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTIxNSZpbnN0YW5jZV9pZD0xMTAyNDYmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUyNjk4JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgplc6JrfGVx3IPjUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) to songs made in an earlier era, which may help explain why my son and I know some of the same music. And now, Scott argues that Spotify, which has a new audiobook offering, will do the same thing to books that it did to music. She notes that the largest demographic group of Spotify premium subscribers already listen to audiobooks. What’s more, under Spotify’s terms authors will be paid in full only if users finish the book, a problem given that many books are never finished. Of course, Spotify isn’t the only technology company accused of taking advantage of a market it dominates. “The [promise of the business strategy laid out in the book ‘The Long Tail](~/AAAAAQA~/RgRnXvCiP0TjaHR0cHM6Ly9tYXJrZXIubWVkaXVtLmNvbS90aGUtZmFpbGVkLXByb21pc2Utb2YtdGhlLWxvbmctdGFpbC02YmE4YTNhZmI5YjE_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)’ was that a slew of niche content creators would prosper on the internet. That has proved illusory for most of them. It’s a winner-takes-all game; too often the tech platforms aggregating the content and the blockbusters win it all, starving a large majority of creators,” Scott writes. Let’s hope we find a way to balance the scales, so I can return to being baffled by whatever my son is listening to. [Read the essay:](~/AAAAAQA~/RgRnXvCiP0TvaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xMy9vcGluaW9uL2F1ZGlvYm9va3Mtc3BvdGlmeS1zdHJlYW1pbmctYWxnb3JpdGhtLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [[An illustration of a green caterpillar with a fierce expression, chomping on an open blue book, a page between its teeth.] Hannah Robinson](~/AAAAAQA~/RgRnXvCiP0TvaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xMy9vcGluaW9uL2F1ZGlvYm9va3Mtc3BvdGlmeS1zdHJlYW1pbmctYWxnb3JpdGhtLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Guest Essay Remember What Spotify Did to the Music Industry? Books Are Next. Why Spotify’s new audiobook offering is bad news for the future of publishing. By Kim Scott](~/AAAAAQA~/RgRnXvCiP0TvaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xMy9vcGluaW9uL2F1ZGlvYm9va3Mtc3BvdGlmeS1zdHJlYW1pbmctYWxnb3JpdGhtLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)[Continue reading the main story](#a11y-skip-universal-0) ADVERTISEMENT [Ad](~/AAAAAQA~/RgRnXvCiP0SXaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NTk3ODUmbGk9VFkmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPVRZXzIwMjMxMjE1JnRlPTEmbmw9b3Bpbmlvbi10b2RheSZlbWM9ZWRpdF90eV8yMDIzMTIxNVcDbnl0Qgplc6JrfGVx3IPjUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) Here’s what we’re focusing on today: Editors’ Picks [The Editorial Board From the Food Bank to the White House Help with groceries and a skills training program opened up a career path. 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We have to let students and others who are living in this environment lead the way. By Sophia Rosenfeld](~/AAAAAQA~/RgRnXvCiP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNS9vcGluaW9uL2NhbXB1cy1mcmVlLXNwZWVjaC1zdHVkZW50cy5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [An illustration shows a group of people fighting one another, while a smaller group of people sits around a table in their midst, seemingly having a calm discussion.](~/AAAAAQA~/RgRnXvCiP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNS9vcGluaW9uL2NhbXB1cy1mcmVlLXNwZWVjaC1zdHVkZW50cy5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [Swiftonomics, Kamala Harris and Decadent Real Estate: Your Questions, Answered. You asked. The hosts have opinions. By Michelle Cottle, Ross Douthat, Carlos Lozada and Lydia Polgreen](~/AAAAAQA~/RgRnXvCiP0TjaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNS9vcGluaW9uL21haWxiYWctbGlzdGVuZXItcXVlc3Rpb25zLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [A photo illustration of an envelope with a green and red striped border and a stamp featuring Santa Clause sitting inside a red bag. The image is as if printed in a newspaper, with one edge folded over, showing print on the other side.](~/AAAAAQA~/RgRnXvCiP0TjaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNS9vcGluaW9uL21haWxiYWctbGlzdGVuZXItcXVlc3Rpb25zLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Frank Bruni The Real Reason Ron DeSantis’s Campaign Is Rotting The Florida governor slogs joylessly toward defeat. By Frank Bruni](~/AAAAAQA~/RgRnXvCiP0TgaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNC9vcGluaW9uL3Jvbi1kZXNhbnRpcy0yMDI0LXRydW1wLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [An illustration depicting Ron DeSantis sitting, with a look of dejection, at the bottom of a cartoonish-looking yellow kids slide.](~/AAAAAQA~/RgRnXvCiP0TgaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNC9vcGluaW9uL3Jvbi1kZXNhbnRpcy0yMDI0LXRydW1wLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzEyMTUmaW5zdGFuY2VfaWQ9MTEwMjQ2Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MjY5OCZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)[Continue reading the main story](#a11y-skip-universal-0) ADVERTISEMENT [Ad](~/AAAAAQA~/RgRnXvCiP0SYaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MjAxODEyJmxpPVRZJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1UWV8yMDIzMTIxNSZ0ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzEyMTVXA255dEIKZXOia3xlcdyD41IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [David French To Support Ukraine, Persuade the Elephant Helping defend a free nation against brutal Russian aggression is smart, but also simply right. By David French](~/AAAAAQA~/RgRnXvCiP0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNC9vcGluaW9uL2FtZXJpY2EtdWtyYWluZS1ydXNzaWEtc3VwcG9ydC5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [A photo collage of two hands gripping one another protectively over a cityscape of Ukrainian apartment towers.](~/AAAAAQA~/RgRnXvCiP0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMi8xNC9vcGluaW9uL2FtZXJpY2EtdWtyYWluZS1ydXNzaWEtc3VwcG9ydC5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMjE1Jmluc3RhbmNlX2lkPTExMDI0NiZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTI2OTgmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVzomt8ZXHcg-NSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [letters Attention! There’s Life Beyond the Digital. 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