Newsletter Subject

Opinion Today: Pay very close attention

From

nytimes.com

Email Address

nytdirect@nytimes.com

Sent On

Tue, Nov 28, 2023 01:01 PM

Email Preheader Text

Powerful forces try to deprive us of one of our most precious assets. We can resist. | November 28,

Powerful forces try to deprive us of one of our most precious assets. We can resist. [View in browser](~/AAAAAQA~/RgRnSGnEP4QpAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS90ZW1wbGF0ZS9vYWt2Mj9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZwcm9kdWN0Q29kZT1UWSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXJpPW55dCUzQSUyRiUyRm5ld3NsZXR0ZXIlMkYyOTZiMGRkMC1hODE5LTVhNmMtYmRjZC1iNjIyOTFhOWI4N2UmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~)|[nytimes.com](~/AAAAAQA~/RgRnSGnEP0SxaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~)[Continue reading the main story](#a11y-skip-ad-marquee) [Marquee Ad](~/AAAAAQA~/RgRnSGnEP0SYaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MTYyMTM5JmxpPVRZJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1UWV8yMDIzMTEyOCZ0ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzExMjhXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Read more from Opinion](~/AAAAAQA~/RgRnSGnEP0TAaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VjdGlvbi9vcGluaW9uP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) November 28, 2023 [Author Headshot](~/AAAAAQA~/RgRnSGnEP0TBaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvYXJpZWwta2FtaW5lcj9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) By [Ariel Kaminer](~/AAAAAQA~/RgRnSGnEP0TBaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvYXJpZWwta2FtaW5lcj9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) Deputy Op-Ed Editor for Ideas & Investigations Surely even the most tech-friendly among us rue the effect that screens, like the one you’re gazing at right now, have on our ability to focus. With apps and notifications constantly beckoning you to click this, no this, no this, with entire industries organized around capturing — and monetizing — your attention, it’s sometimes hard to imagine an alternative to the multitasking distraction that has become so common. But not everyone is so resigned. “Around the world, informal coalitions of educators, activists and artists are conducting grass-roots experiments,” write D. Graham Burnett, Alyssa Loh and Peter Schmidt [in a recent guest essay](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNC9vcGluaW9uL2F0dGVudGlvbi1lY29ub215LWVkdWNhdGlvbi5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~), to fight back against this “dishonest expropriation of value from you and me and, most visibly of all, our children.” Graham, Loh and Schmidt are members of one such coalition, called the [Friends of Attention](~/AAAAAQA~/RgRnSGnEP0S8aHR0cHM6Ly93d3cuZnJpZW5kc29mYXR0ZW50aW9uLm5ldC8_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). The group emerged from a symposium at the 2018 São Paulo Biennial that was supposed to be about art but, Graham told me, “ended up becoming this super-intense conversation about attention and politics, about civic fragmentation and [Cambridge Analytica](~/AAAAAQA~/RgRnSGnEP0TwaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAxOC8wNC8wNC91cy9wb2xpdGljcy9jYW1icmlkZ2UtYW5hbHl0aWNhLXNjYW5kYWwtZmFsbG91dC5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) and the pernicious effects of new ‘big data’ attentional regimes. We had folks there from Poland and Turkey and Hungary and the U.K. and, of course, the U.S. And there was a sense of mounting concern around these dynamics. A bunch of us threw our hats in the ring, and said, ‘Let’s try to do something here!’” In their essay, the three authors now invite the rest of us to join the revolution against what they memorably call attention-fracking: “pumping vast quantities of high-pressure media content into our faces to force up a spume of the vaporous and intimate stuff called attention, which now trades on the open market.” [Continue reading the main story](#a11y-skip-universal-0) ADVERTISEMENT [Ad](~/AAAAAQA~/RgRnSGnEP0SXaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NTk3ODUmbGk9VFkmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPVRZXzIwMjMxMTI4JnRlPTEmbmw9b3Bpbmlvbi10b2RheSZlbWM9ZWRpdF90eV8yMDIzMTEyOFcDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) The solution starts, they say, in school. “We must flip the script on teachers’ perennial complaint,” they write. “Instead of fretting that students’ flagging attention doesn’t serve education, we must make attention itself the thing being taught.” At the moment, their revolution might seem like a long shot. But Burnett believes that within 15 or 30 years, what you might call attentional fitness will undergo the same kind of transformation that physical fitness did over the past half-century — from a hobbyists’ pursuit to a standard part of many people’s day. “Folks will look back on our era the way we look back on the health culture of our grandparents,” he told me last week, while gearing up for a multigenerational Thanksgiving. “Mine were eating marshmallow salads with pork and egg, and having heart attacks at 40. Their idea of exercise was driving a Winnebago. That world changed! We are going to change again.” [Read the guest essay](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNC9vcGluaW9uL2F0dGVudGlvbi1lY29ub215LWVkdWNhdGlvbi5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~): [[Article Image] Harry Wright](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNC9vcGluaW9uL2F0dGVudGlvbi1lY29ub215LWVkdWNhdGlvbi5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [GUEST ESSAY Powerful Forces Are Fracking Our Attention. We Can Fight Back. Attention education is the most powerful thing we can do for ourselves, for one another, for democracy. By D. Graham Burnett, Alyssa Loh and Peter Schmidt](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNC9vcGluaW9uL2F0dGVudGlvbi1lY29ub215LWVkdWNhdGlvbi5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [Continue reading the main story](#a11y-skip-universal-1) ADVERTISEMENT [Ad](~/AAAAAQA~/RgRnSGnEP0SYaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MjAxODEyJmxpPVRZJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1UWV8yMDIzMTEyOCZ0ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzExMjhXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) Here’s what we’re focusing on today: Editors’ Picks [PAUL KRUGMAN Nikki Haley Is Coming for Your Retirement Wall Street’s new favorite is far from a populist. By Paul Krugman](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL25pa2tpLWhhbGV5LXNvY2lhbC1zZWN1cml0eS5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [Article Image](~/AAAAAQA~/RgRnSGnEP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL25pa2tpLWhhbGV5LXNvY2lhbC1zZWN1cml0eS5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) More From Opinion [GUEST ESSAY Here’s How the World Looks When We Use Up All of Our Water A sea is now a desert, and a glimpse of our climate future. By Jacob Dreyer](~/AAAAAQA~/RgRnSGnEP0TmaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2NsaW1hdGUtdXpiZWtpc3Rhbi13YXRlci1hcmFsLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Article Image](~/AAAAAQA~/RgRnSGnEP0TmaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2NsaW1hdGUtdXpiZWtpc3Rhbi13YXRlci1hcmFsLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [GUEST ESSAY Why Judges in the Trump Jan. 6 Trial Need a Rocket Docket Voters could go to the polls in 2024 without knowing whether one of the candidates is criminally responsible for trying to overturn the last one. By Randall D. Eliason](~/AAAAAQA~/RgRnSGnEP0TlaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL3RydW1wLWp1ZGdlcy1qYW51YXJ5LTYtdHJpYWwuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [Article Image](~/AAAAAQA~/RgRnSGnEP0TlaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL3RydW1wLWp1ZGdlcy1qYW51YXJ5LTYtdHJpYWwuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [GUEST ESSAY How Geert Wilders Won The Netherlands, where rural areas are losing physicians, bus stops and schools while urban areas thrive, is fertile ground for a demagogue. By Paul Tullis](~/AAAAAQA~/RgRnSGnEP0ToaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2dlZXJ0LXdpbGRlcnMtbmV0aGVybGFuZHMtcmlnaHQuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [Article Image](~/AAAAAQA~/RgRnSGnEP0ToaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2dlZXJ0LXdpbGRlcnMtbmV0aGVybGFuZHMtcmlnaHQuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [GUEST ESSAY Hepatitis C Kills 15,000 Americans a Year. That Number Should Be Zero. Congress has a chance to eliminate a deadly disease in the United States. By Francis Collins](~/AAAAAQA~/RgRnSGnEP0TeaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2hlcGF0aXRpcy1jLWVsaW1pbmF0ZS5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [Article Image](~/AAAAAQA~/RgRnSGnEP0TeaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2hlcGF0aXRpcy1jLWVsaW1pbmF0ZS5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [‘We Don’t Want to Let It Go’: A Family Farm in Ireland Prevails On Achill Island in Ireland, Cian hopes to spend the summer playing soccer with his friends. But his grandfather thinks it’s about time to pass down a family tradition. By Matthias Joulaud and Lucien Roux](~/AAAAAQA~/RgRnSGnEP0TjaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2lyZWxhbmQtZmFtaWx5LWZhcm0tcmFtYm95Lmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Article Image](~/AAAAAQA~/RgRnSGnEP0TjaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yOC9vcGluaW9uL2lyZWxhbmQtZmFtaWx5LWZhcm0tcmFtYm95Lmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Continue reading the main story](#a11y-skip-universal-2) ADVERTISEMENT [Ad](~/AAAAAQA~/RgRnSGnEP0SYaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzI2NTM3JmxpPVRZJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1UWV8yMDIzMTEyOCZ0ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzExMjhXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [PETER COY We Know War Is Awful, So Why Is It Making a Comeback? Leaders can’t always avoid war, but being rational helps. By Peter Coy](~/AAAAAQA~/RgRnSGnEP0TfaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL3dhci1pc3JhZWwtZ2F6YS10aWdyYXkuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [Article Image](~/AAAAAQA~/RgRnSGnEP0TfaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL3dhci1pc3JhZWwtZ2F6YS10aWdyYXkuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [LETTERS Analyzing Bernie Sanders’s Vision for Mideast Peace Readers discuss the senator’s guest essay. Also: The civilian toll in Gaza and Ukraine; college in prison; comfortable office design.](~/AAAAAQA~/RgRnSGnEP0TpaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL2Jlcm5pZS1zYW5kZXJzLWlzcmFlbC1nYXphLWhhbWFzLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) [Article Image](~/AAAAAQA~/RgRnSGnEP0TpaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMy8xMS8yNy9vcGluaW9uL2Jlcm5pZS1zYW5kZXJzLWlzcmFlbC1nYXphLWhhbWFzLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) Subscribe Today New York Times Opinion curates a wide range of views, inviting rich discussion and debate that help readers analyze the world. This work is made possible with the support of subscribers. [Please consider subscribing to The Times with this special offer](~/AAAAAQA~/RgRnSGnEP0TNaHR0cDovL3d3dy5ueXRpbWVzLmNvbS9zdWJzY3JpcHRpb24_Y2FtcGFpZ25JZD05S1hGVSZjYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~). Games Here are [today’s Mini Crossword](~/AAAAAQA~/RgRnSGnEP0TFaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vY3Jvc3N3b3Jkcy9nYW1lL21pbmk_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD), [Wordle](~/AAAAAQA~/RgRnSGnEP0TIaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vZ2FtZXMvd29yZGxlL2luZGV4Lmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) and [Spelling Bee](~/AAAAAQA~/RgRnSGnEP0TFaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vcHV6emxlcy9zcGVsbGluZy1iZWU_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). If you’re in the mood to play more, find [all our games here](~/AAAAAQA~/RgRnSGnEP0S2aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vZ2FtZXM_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). Forward this newsletter to friends to share ideas and perspectives that will help inform their lives. They can [sign up here](~/AAAAAQA~/RgRnSGnEP0TMaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvb3Bpbmlvbi10b2RheW5sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~). Do you have feedback? Email us at [opiniontoday@nytimes.com](mailto:opiniontoday@nytimes.com?subject=Opinion%20Today%20Newsletter%20Feedback). If you have questions about your Times account, delivery problems or other issues, visit our [Help Page](~/AAAAAQA~/RgRnSGnEP0TcaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzM2MDAwMTQ4ODI2Ni1OZXdzbGV0dGVycz9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) or [contact The Times](~/AAAAAQA~/RgRnSGnEP0TbaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzExNTAxNTM4NTg4Ny1Db250YWN0LVVzP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~). [Continue reading the main story](#a11y-skip-tracking_unit-3) Need help? Review our [newsletter help page](~/AAAAAQA~/RgRnSGnEP0TcaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzM2MDAwMTQ4ODI2Ni1OZXdzbGV0dGVycz9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) or [contact us](~/AAAAAQA~/RgRnSGnEP0TbaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzExNTAxNTM4NTg4Ny1Db250YWN0LXVzP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) for assistance. You received this email because you signed up for the Opinion Today newsletter from The New York Times. To stop receiving Opinion Today, [unsubscribe](~/AAAAAQA~/RgRnSGnEP0TWaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvb3B0b3V0P2VtYz1lZGl0X3R5XzIwMjMxMTI4Jm5sPW9waW5pb24tdG9kYXkmcHJvZHVjdD1UWSZzZW5kX2lkPTE1MTE0NiZ0ZT0xJnRva2VuPWRkODM2ZjdiZWQ5MTdhNDFkYzc2ZDQ3N2MzZGU0MDNiNTRjOWRiMWEzNzJiNzczNjc1YWY5YjEwMDZlYzlhZTM4NjcyYjU5ZjE4ZGQ1NzEwYzYwZTM1MmFkZWRiZjNhYlcDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~). To opt out of other promotional emails from The Times, including those regarding The Athletic, [manage your email settings](~/AAAAAQA~/RgRnSGnEP0TLaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvbWFuYWdlP2VtYz1lZGl0X3R5XzIwMjMxMTI4Jm5sPW9waW5pb24tdG9kYXkmc2VuZF9pZD0xNTExNDYmdGU9MSZ0b2tlbj00ZTM4MDYwZTE4YjZkZTMzOTViMGUwY2VlMjJhNWU3MTU1NjAyMjBjMzQ0ZjYzYzc2MzJlMWI1NzgwZTA0OGViOTMyZGM2OGRjMDY3NDliNzgyOWQxODFjN2M4YWMwM2RXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). To opt out of updates and offers sent from The Athletic, [submit a request](~/AAAAAQA~/RgRnSGnEP0TOaHR0cHM6Ly90aGVhdGhsZXRpYy56ZW5kZXNrLmNvbS9oYy9lbi11cy9yZXF1ZXN0cy9uZXc_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD). [Subscribe to The Times](~/AAAAAQA~/RgRnSGnEP0TOaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc3Vic2NyaXB0aW9uP2NhbXBhaWduSWQ9OVJYNzgmY2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)[Get The New York Times app](~/AAAAAQA~/RgRnSGnEP0TLaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VydmljZXMvbW9iaWxlL2luZGV4Lmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) Connect with us on: [facebook](~/AAAAAQA~/RgRnSGnEP0S9aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL255dG9waW5pb24vP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [twitter](~/AAAAAQA~/RgRnSGnEP0S3aHR0cHM6Ly90d2l0dGVyLmNvbS9ueXRvcGluaW9uP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~) [instagram](~/AAAAAQA~/RgRnSGnEP0S-aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ueXRvcGluaW9uLz9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [Change Your Email](~/AAAAAQA~/RgRnSGnEP0TFaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtL2VtYWlsLmh0bWw_Y2FtcGFpZ25faWQ9MzkmZW1jPWVkaXRfdHlfMjAyMzExMjgmaW5zdGFuY2VfaWQ9MTA4NzU4Jm5sPW9waW5pb24tdG9kYXkmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTE1MTE0NiZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)[Privacy Policy](~/AAAAAQA~/RgRnSGnEP0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vY29udGVudC9oZWxwL3JpZ2h0cy9wcml2YWN5L3BvbGljeS9wcml2YWN5LXBvbGljeS5odG1sP2NhbXBhaWduX2lkPTM5JmVtYz1lZGl0X3R5XzIwMjMxMTI4Jmluc3RhbmNlX2lkPTEwODc1OCZubD1vcGluaW9uLXRvZGF5JnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD0xNTExNDYmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmVfxORlZXvzrkxSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAw~~)[Contact Us](~/AAAAAQA~/RgRnSGnEP0TNaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtYmVyY2VudGVyL2hlbHAuaHRtbD9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~)[California Notices](~/AAAAAQA~/RgRnSGnEP0TKaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vcHJpdmFjeS9jYWxpZm9ybmlhLW5vdGljZT9jYW1wYWlnbl9pZD0zOSZlbWM9ZWRpdF90eV8yMDIzMTEyOCZpbnN0YW5jZV9pZD0xMDg3NTgmbmw9b3Bpbmlvbi10b2RheSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9MTUxMTQ2JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgplX8TkZWV7865MUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAM~) [LiveIntent Logo](~/AAAAAQA~/RgRnSGnEP0RQaHR0cHM6Ly93d3cubGl2ZWludGVudC5jb20vcG93ZXJlZC1ieT90ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzExMjhXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD)[AdChoices Logo](~/AAAAAQA~/RgRnSGnEP0RQaHR0cHM6Ly93d3cubGl2ZWludGVudC5jb20vYWQtY2hvaWNlcz90ZT0xJm5sPW9waW5pb24tdG9kYXkmZW1jPWVkaXRfdHlfMjAyMzExMjhXA255dEIKZV_E5GVle_OuTFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAD) The New York Times Company. 620 Eighth Avenue New York, NY 10018

Marketing emails from nytimes.com

View More
Sent On

08/12/2024

Sent On

08/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.