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On Tech: Can food delivery work for everyone?

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Fri, Jul 2, 2021 04:31 PM

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How restaurants and delivery apps like Uber Eats and DoorDash are thinking about post-pandemic deliv

How restaurants and delivery apps like Uber Eats and DoorDash are thinking about post-pandemic delivery. [View in browser](~/AAAAAQA~/RgRiwcRRP4QzAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS90ZW1wbGF0ZS9vYWt2Mj9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnByb2R1Y3RDb2RlPU9UJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVyaT1ueXQlM0ElMkYlMkZuZXdzbGV0dGVyJTJGOWNkMDYyYmEtZDUxMi01ZjI5LWIwNzctMjM3YjE1YWViODg1JnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)|[nytimes.com](~/AAAAAQA~/RgRiwcRRP0S7aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~)[Continue reading the main story](#a11y-skip-ad-marquee) ~/AAAAAQA~/RgRiwcRRP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTIzJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDcwMlcDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ [Technology](~/AAAAAQA~/RgRiwcRRP0TNaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VjdGlvbi90ZWNobm9sb2d5P2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) July 2, 2021 Can food delivery work for everyone? How restaurants and delivery apps like Uber Eats and DoorDash are thinking about post-pandemic home delivery. Asya Demidova [Author Headshot](~/AAAAAQA~/RgRiwcRRP0TJaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvc2hpcmEtb3ZpZGU_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) By [Shira Ovide](~/AAAAAQA~/RgRiwcRRP0TJaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvc2hpcmEtb3ZpZGU_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) We’ll be taking a long holiday weekend. See you on Tuesday. For many people — and restaurants — food delivery was a lifeline when in-person dining felt too risky or was closed during the pandemic. That habit seems to be here to stay, and now everyone involved is trying to figure out how to make the delivery business work for them. My colleague[Kate Conger](~/AAAAAQA~/RgRiwcRRP0TJaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkva2F0ZS1jb25nZXI_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) wrote on Friday [about the resilience of food delivery](~/AAAAAQA~/RgRiwcRRP4QKAWh0dHBzOi8vd3d3Lm55dGltZXMuY29tLzIwMjEvMDcvMDIvdGVjaG5vbG9neS9yZXN0YXVyYW50LWRlbGl2ZXJ5LXRha2VvdXQtb3JkZXJzLWNvdmlkLWNvcm9uYXZpcnVzLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) as the coronavirus pandemic eases in the United States. She spoke with me about how restaurants and app companies like Uber Eats and DoorDash are reimagining post-pandemic home delivery and addressing complaints, including fees and complexities that [rankle restaurants](~/AAAAAQA~/RgRiwcRRP0T6aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wNi8wOS90ZWNobm9sb2d5L2RlbGl2ZXJ5LWFwcHMtcmVzdGF1cmFudHMtZmVlcy12aXJ1cy5odG1sP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) and some [diners](~/AAAAAQA~/RgRiwcRRP4QaAWh0dHBzOi8vd3d3LmNuYmMuY29tLzIwMjAvMDQvMTQvZ3J1Ymh1Yi1kb29yZGFzaC1wb3N0bWF0ZXMtdWJlci1lYXRzLWFyZS1zdWVkLW92ZXItcmVzdGF1cmFudC1wcmljZXMtYW1pZC1wYW5kZW1pYy5odG1sP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). Shira: Lots of restaurants around the U.S. are saying that people are [packing their dining rooms](~/AAAAAQA~/RgRiwcRRP0T2aHR0cHM6Ly93d3cud2FzaGluZ3RvbnBvc3QuY29tL2J1c2luZXNzLzIwMjEvMDUvMjAvcmVzdGF1cmFudHMtZGluaW5nLW91dC1wYW5kZW1pYy8_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) again and that restaurant delivery orders haven’t dropped much from pandemic levels. How can both be happening? Kate: It’s clear that many people found these delivery apps useful during the pandemic and are willing to keep using them even if it[costs them more](~/AAAAAQA~/RgRiwcRRP4QNAWh0dHBzOi8vd3d3Lm55dGltZXMuY29tLzIwMjAvMDIvMjYvdGVjaG5vbG9neS9wZXJzb25hbHRlY2gvdWJlcmVhdHMtZG9vcmRhc2gtcG9zdG1hdGVzLWdydWJodWItcmV2aWV3Lmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). I hesitate to predict whether pandemic behavior will stick around forever, but I think the DoorDash executive I interviewed is probably right: It’s often hard for people to backpedal from activities that they find convenient. [Continue reading the main story](#a11y-skip-0) ADVERTISEMENT ~/AAAAAQA~/RgRiwcRRP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTI3JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDcwMlcDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ What do restaurants think about the possibility that delivery apps might be a permanent part of their businesses? It’s a mix. There are people like May Seto, a restaurant owner who repurposed her catering kitchen to make pizzas customers can order only for takeout or through the delivery apps. She believes delivery is here to stay, and she’s modifying her business to accommodate it. Other restaurant owners can’t wait to dial back on delivery because they resent the costs and the annoyances. And there are people in the restaurant industry who are in the middle. They believe that delivery can be lucrative and important, but some of them are lobbying for changes to make the app services more sustainable for them, like limits on the fees that the app companies charge. Have delivery app companies responded to any of those concerns? In some cases, yes, and politicians have intervened to force change, too. DoorDash is now giving restaurants [more fee options](~/AAAAAQA~/RgRiwcRRP0TWaHR0cHM6Ly9nZXQuZG9vcmRhc2guY29tL2Jsb2cvbmV3LXBhcnRuZXJzaGlwLXBsYW5zP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). Instead of taking up to 30 percent or so of a restaurant’s sale, the restaurant can pay 15 percent just for delivery and then pay more for extras like appearing higher in app search results. [Continue reading the main story](#a11y-skip-1) ADVERTISEMENT ~/AAAAAQA~/RgRiwcRRP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTMxJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDcwMlcDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ San Francisco put a [permanent cap on the fees](~/AAAAAQA~/RgRiwcRRP0T8aHR0cHM6Ly93d3cuZWF0ZXIuY29tLzIyNTU0MDUzL2RlbGl2ZXJ5LWZlZS1jYXBzLWRvb3JkYXNoLXViZXJlYXRzLWdydWItaHViLXNhbi1mcmFuY2lzY28_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) that delivery apps can charge restaurants, and other cities imposed temporary limits during the pandemic. Some restaurant owners are concerned that the math won’t work for them if those fees return to previous levels. There are restaurant owners, delivery couriers and diners who have major gripes about food delivery apps. And the app companies are still mostly unprofitable. Do you see these as temporary issues or is there something fundamentally broken with food delivery? It’s growing pains and also the trade-offs of convenience. Job hunters might consider aspects of delivery work unappealing, but it’s also a position that they can sign up for fairly easily and start right away. Diners may not love that a delivered meal isn’t as fresh as what they’d get in the restaurant and costs more, but that’s a trade-off that many are willing to make to get food on the table. Many restaurants in the past year needed delivery when their dine-in businesses shrank, even if there were aspects of it that they didn’t like. Can restaurants be an appealing place for in-person dining even while churning out meals for delivery? [Grocery stores are struggling with](~/AAAAAQA~/RgRiwcRRP0TvaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNi8wOS90ZWNobm9sb2d5L3RlY2gtY2hhbmdlcy1zdXBlcm1hcmtldHMuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) that double duty. [Continue reading the main story](#a11y-skip-2) ADVERTISEMENT ~/AAAAAQA~/RgRiwcRRP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTM1JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDcwMlcDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ It’s not always easy. The ability to do both delivery and dine-in well depends somewhat on a restaurant’s physical space. For restaurants with small dining rooms, it can be disruptive to have a delivery courier coming through the door every few minutes in the space where people are eating. But I’ve also spoken to restaurants that have more room and can dedicate one counter to delivery orders and also have enough parking spots out front for both in-person customers and couriers. Why are DoorDash and Uber expanding into [delivering all kinds of things](~/AAAAAQA~/RgRiwcRRP0TpaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMi8wNC90ZWNobm9sb2d5L3ViZXItZm9yLWV2ZXJ5dGhpbmcuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) like groceries, alcohol and convenience store items? Is that an admission that it’s hard to make delivering food profitable or sustainable? It’s a good question. The restaurant business doesn’t have high profit margins. That [doesn’t leave much wiggle room](~/AAAAAQA~/RgRiwcRRP0TyaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wNi8zMC90ZWNobm9sb2d5L3ViZXItcG9zdG1hdGVzLWRlbGl2ZXJ5LWFwcHMuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) when the money for a meal order is divided among a restaurant, a delivery courier and the app company. Delivering more kinds of products can cushion app companies [if customers gravitate away from restaurant delivery](~/AAAAAQA~/RgRiwcRRP0S6aHR0cHM6Ly90LmNvL1Y3Umc5TDBpU2w_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). And it’s also a way to try to [generate higher-priced orders](~/AAAAAQA~/RgRiwcRRP4QjAWh0dHBzOi8vd3d3Lndzai5jb20vYXJ0aWNsZXMvZm9yLWRvb3JkYXNoLWFuZC11YmVyLWVhdHMtdGhlLWZ1dHVyZS1pcy1ldmVyeXRoaW5nLWluLWFib3V0LWFuLWhvdXItMTE2MjI0NTM0MDE_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm1vZD10ZWNoX2xlYWRfcG9zMiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). If you order dinner from DoorDash and tack on some items from 7-Eleven, then you spend more and there’s more potential for everyone involved to turn a profit. If you don’t already get this newsletter in your inbox, [please sign up here](~/AAAAAQA~/RgRiwcRRP0TQaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvc2lnbnVwL09UP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). Subscribe Today We hope you’ve enjoyed this newsletter, which is made possible through subscriber support. [Subscribe to The New York Times with this special offer.](~/AAAAAQA~/RgRiwcRRP0TXaHR0cDovL3d3dy5ueXRpbWVzLmNvbS9zdWJzY3JpcHRpb24_Y2FtcGFpZ25JZD05OVE5OSZjYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) Before we go … - An unusual level of turnover at Amazon: On Monday, Jeff Bezos will officially step down as Amazon’s chief executive. My colleague Karen Weise writes that the company has been experiencing [an exodus of upper-level executives](~/AAAAAQA~/RgRiwcRRP0TzaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNy8wMi90ZWNobm9sb2d5L2FtYXpvbi1sZWFkZXJzaGlwLWV4aXRzLWJlem9zLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) in the past 18 months. Maybe this is what happens when companies like Amazon and [Google](~/AAAAAQA~/RgRiwcRRP0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNi8yMS90ZWNobm9sb2d5L3N1bmRhci1waWNoYWktZ29vZ2xlLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) get so big and so rich?More reading: Check out Karen and Dai Wakabayashi’s article from February [about Amazon’s next C.E.O., Andy Jassy](~/AAAAAQA~/RgRiwcRRP0T2aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMi8wMy90ZWNobm9sb2d5L2FuZHktamFzc3ktYW1hem9uLWNlby1qZWZmLWJlem9zLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). - I will never look at gift cards the same way: A Microsoft engineer found a software glitch that allowed him to [steal Xbox gift cards worth more than $10 million](~/AAAAAQA~/RgRiwcRRP0T4aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9mZWF0dXJlcy8yMDIxLW1pY3Jvc29mdC14Ym94LWdpZnQtY2FyZC1mcmF1ZC8_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmc3JlZj1RazkxY3pBYyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). He then bartered them for Bitcoin and lived a life of luxury on the money. Bloomberg News explains the whole caper and how he was caught. - Don’t curse at your headphones: If you own wireless headphones, maybe you’ve been frustrated when they don’t connect correctly to your computer or other gizmos. Lauren Dragan from Wirecutter, The New York Times’s product recommendation site, explains [why and how to tackle the problem](~/AAAAAQA~/RgRiwcRRP0TxaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9ibG9nL3doeS1kb250LWJsdWV0b290aC1oZWFkcGhvbmVzLWNvbm5lY3QvP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). Hugs to this It’s Friday. It’s almost a holiday weekend. Please enjoy [Muffin enthusiastically doing the dog (or puppy) paddle](~/AAAAAQA~/RgRiwcRRP0TgaHR0cHM6Ly90d2l0dGVyLmNvbS9kb2dfcmF0ZXMvc3RhdHVzLzE0MTAwMjIzMDkwNDYzNTM5MjM_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnM9MDkmc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). We want to hear from you. Tell us what you think of this newsletter and what else you’d like us to explore. You can reach us at [ontech@nytimes.com.](mailto:ontech@nytimes.com?subject=On%20Tech%20Feedback) If you don’t already get this newsletter in your inbox, [please sign up here](~/AAAAAQA~/RgRiwcRRP0TQaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvc2lnbnVwL09UP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). You can also read [past On Tech columns](~/AAAAAQA~/RgRiwcRRP0TJaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vY29sdW1uL29uLXRlY2g_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwNzAyJmluc3RhbmNlX2lkPTM0NDQ2Jm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NjI0NDkmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmDdUT_fYPulcIlSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). [Continue reading the main story](#a11y-skip-3) Need help? Review our [newsletter help page](~/AAAAAQA~/RgRiwcRRP0TmaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzM2MDAwMTQ4ODI2Ni1OZXdzbGV0dGVycz9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTA3MDImaW5zdGFuY2VfaWQ9MzQ0NDYmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD02MjQ0OSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYN1RP99g-6VwiVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) or [contact us](~/AAAAAQA~/RgRiwcRRP0TlaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzExNTAxNTM4NTg4Ny1Db250YWN0LXVzP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDcwMiZpbnN0YW5jZV9pZD0zNDQ0NiZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTYyNDQ5JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0Qgpg3VE_32D7pXCJUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) for assistance. 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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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Email Size (not include images)

Font Used

No. Font Name
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