Newsletter Subject

Canada Letter: The oil industry’s rapidly shifting environment

From

nytimes.com

Email Address

nytdirect@nytimes.com

Sent On

Sat, May 29, 2021 10:01 AM

Email Preheader Text

Two victories by environmental activists added to the uncertainty surrounding the oil sands. | ~/AAA

Two victories by environmental activists added to the uncertainty surrounding the oil sands. [View in browser](~/AAAAAQA~/RgRilJXiP4QrAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS90ZW1wbGF0ZS9vYWt2Mj9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcHJvZHVjdENvZGU9Q05EQSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1cmk9bnl0JTNBJTJGJTJGbmV3c2xldHRlciUyRmQ3OTVkMDY3LWIxNDEtNTJlNC1iMTc0LTQzZDE2MmMyZDRhYiZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~)|[nytimes.com](~/AAAAAQA~/RgRilJXiP0SxaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~)[Continue reading the main story](#a11y-skip-ad-marquee) ~/AAAAAQA~/RgRilJXiP0RxaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MjA3NjE5JmxpPUNOREEmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPUNOREFfMjAyMTA1MjlXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA [NYTimes.com/Canada](~/AAAAAQA~/RgRilJXiP0S3aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vY2FuYWRhP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) May 29, 2021 A Week of Big Blows for Big Oil [Author Headshot](~/AAAAAQA~/RgRilJXiP0S-aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvaWFuLWF1c3Rlbj9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) By [Ian Austen](~/AAAAAQA~/RgRilJXiP0S-aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vYnkvaWFuLWF1c3Rlbj9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) For environmentalists, it was a week of victories. For the oil and gas companies they vanquished, as well as Alberta and the other parts of Canada that rely on the energy industry, the week brought new uncertainties. An Imperial Oil refinery in Sarnia, Ontario.Carlos Osorio/Reuters In a surprise upset, a tiny hedge fund, backed by a coalition of investors concerned about the environment, successfully persuaded other Exxon Mobil shareholders to elect two directors it hopes will move the company away from its traditional business toward clean energy sources. My colleagues Peter Eavis and Cliff Krauss (a former Toronto correspondent for The New York Times) wrote that the vote was “the culmination of years of efforts by activists to force the oil giant to change its environmental policies and approach.” [Read: [Climate Activists Defeat Exxon in Push for Clean Energy](~/AAAAAQA~/RgRilJXiP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNi9idXNpbmVzcy9leHhvbi1tb2JpbC1jbGltYXRlLWNoYW5nZS5odG1sP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~)] Giant is no exaggeration when it comes to Exxon Mobil, which had $265 billion in revenues in 2019. It operates around the globe. Here in Canada, it controls [Imperial Oil,](~/AAAAAQA~/RgRilJXiP0TMaHR0cHM6Ly93d3cuaW1wZXJpYWxvaWwuY2EvZW4tQ0EvQ29tcGFueS9PcGVyYXRpb25zP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) the owner of the Esso brand, which has stakes in three oil sands operations and owns refineries, pipelines and chemical plants. Unlike some energy companies based in Europe, Exxon has generally viewed renewable energy as a money-losing proposition, instead pouring money into things like deepwater exploration off the coast of Guyana and shale drilling in Texas and New Mexico. [Continue reading the main story](#a11y-skip-0) ADVERTISEMENT ~/AAAAAQA~/RgRilJXiP0RxaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MjA3NjE2JmxpPUNOREEmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPUNOREFfMjAyMTA1MjlXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA But environmentalists also dealt a blow to one of those European oil companies, Royal Dutch Shell, this week. A Dutch court ruled that Shell was [“obliged” to reduce the carbon dioxide emissions](~/AAAAAQA~/RgRilJXiP0TsaHR0cHM6Ly91aXRzcHJha2VuLnJlY2h0c3ByYWFrLm5sL2luemllbmRvY3VtZW50P2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaWQ9RUNMSSUzQU5MJTNBUkJESEElM0EyMDIxJTNBNTMzOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)of its activities by 45 percent by the end of 2030, compared with 2019 levels. Shell had already announced a 2050 target for reaching net zero emissions, but the decision, if upheld, will force it to speed up its efforts. [Read: [A Dutch court rules that Shell must step up its climate change efforts.](~/AAAAAQA~/RgRilJXiP0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNi9idXNpbmVzcy9yb3lhbC1kdXRjaC1zaGVsbC1jbGltYXRlLWNoYW5nZS5odG1sP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~)] Donald Pols, an environmental activist, celebrating the ruling against Royal Dutch Shell in The Hague on Wednesday.Peter Dejong/Associated Press Also in the mix this week was another sign that demand for oil might drop off more quickly than expected. Ford, which just unveiled an all-electric version of its F-150 full-size pickup truck, the top-selling vehicle in Canada since 2009, said that it now expects electric cars and trucks to account for [40 percent of its production](~/AAAAAQA~/RgRilJXiP0TgaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNi9idXNpbmVzcy9mb3JkLWVsZWN0cmljLXZlaGljbGVzLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)by the end of the decade. To that end, the company said it would spend $30 billion developing them in the five years ending in 2025, up from $22 billion. What does this all add up to for the energy industry? In the case of Exxon, Peter and Cliff wrote that “it is not clear if the activists can deliver on their dual goals — reducing the emissions that are warming the planet and lifting the profits and stock price of Exxon. The potential tensions between those objectives could doom the investor effort to transform the company and the oil industry.” [Read: [Activists Crashed Exxon’s Board, but Forcing Change Will Be Hard](~/AAAAAQA~/RgRilJXiP0TsaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNy9idXNpbmVzcy9lY29ub215L2V4eG9uLWJvYXJkLWNsaW1hdGUtY2hhbmdlLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)] The Shell decision only applies to the company’s Dutch operations. But it’s widely anticipated that it will prompt other environmental groups in other countries to launch similar cases. [Continue reading the main story](#a11y-skip-1) ADVERTISEMENT ~/AAAAAQA~/RgRilJXiP0RxaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9MjAzNTA1JmxpPUNOREEmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPUNOREFfMjAyMTA1MjlXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA Regardless, Andrew Leach, an energy and environmental economist and associate professor at the Alberta School of Business at the University of Alberta, told me that Canada’s oil industry would ignore this week’s events at its peril. “Things are moving so quickly,” he said. “Last year’s sustainability strategy is dated pretty much before the ink is dry right now.” Suncor announced new emissions reduction targets for its oil sands operations.Todd Korol/Reuters Suncor, the company behind Petro-Canada and the largest company in Alberta’s oil sands, unveiled its [emissions reduction plan](~/AAAAAQA~/RgRilJXiP0TXaHR0cHM6Ly93d3cuc3VuY29yLmNvbS9lbi1jYS9pbnZlc3Rvci1jZW50cmUvaW52ZXN0b3ItZGF5LTIwMjE_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)this week. It’s certainly ambitious. Suncor said it would cut its emissions by 35 percent by 2030 (again, compared to 2019) while still increasing the amount of oil it produces. The announcement made it the first major oil sands company to set a total emissions reduction target rather than just efficiency improvements. [Continue reading the main story](#a11y-skip-2) ADVERTISEMENT ~/AAAAAQA~/RgRilJXiP0RxaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzI4OTY3JmxpPUNOREEmbT1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkNyZwPUNOREFfMjAyMTA1MjlXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA Some of the reductions will come from carbon capture and storage technologies, an approach that will likely require government subsidies, probably through tax credits. Other gains will come from things like burning cleaner fuel, rather than carbon-intensive coke, to create the vast amounts of steam used to separate the oil-bearing bitumen from its surrounding sand, as well as investing in cleaner hydrogen production. All of it involves spending money. Professor Leach said there was no absolute way to assess the realism of Suncor’s plan to reduce emissions and increase production during a time of ever-diminishing oil demand. “A lot of what underpins some of this, whether it’s Suncor or other company, is that we’re imagining that everything can go on as before,” he said. “So, we’re going to keep doing what we’re doing on the refining, upgrading and retail side. And we’re going to invest in cleaner hydrogen production to do that.” But there is, he said, a big “but”: “What does my business model look like in a net zero world? That’s where things get really complex.” The answer to that depends on where oil prices go, a destination so uncertain that Professor Leach is unwilling to make a forecast. “The carbon tax stuff gets all the heat and light,” he said. “But really what fundamentally changed the value of oil sands projects is massive decline in long-run expectations for the value of oil. We have this huge unknown, so essentially all of these questions come down to: What do you think the price of oil is going to be?” Trans Canada Cutouts of the cast of “Schitt’s Creek” filling seats at a Blue Jays game in Florida.Zack Wittman for The New York Times - The Rogers Centre in Toronto has not hosted a Blue Jays game since 2019. But though the team is consigned to playing in Florida and Buffalo because of the pandemic, its Canadian fans are still in the stands — [if in two-dimensional form.](~/AAAAAQA~/RgRilJXiP0TyaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNC9zcG9ydHMvYmFzZWJhbGwvdG9yb250by1ibHVlLWpheXMtZHVuZWRpbi1jdXRvdXRzLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) - For decades, many Indigenous children were sent to residential schools, only to vanish. Now, a First Nation in British Columbia has used ground-penetrating radar[to make a horrific discovery:](~/AAAAAQA~/RgRilJXiP0T1aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yOC93b3JsZC9jYW5hZGEva2FtbG9vcHMtbWFzcy1ncmF2ZS1yZXNpZGVudGlhbC1zY2hvb2xzLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) a mass grave containing the remains of 215 children. Its search is not over, and its leaders expect to find more remains. - Manitoba was once a model for how to fight a pandemic. But over the last two weeks, it has had the highest average daily number of new Covid-19 cases per capita of any province or state in Canada, the United States or Mexico. [Many blame the situation on the premier’s](~/AAAAAQA~/RgRilJXiP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNy93b3JsZC9jYW5hZGEvY292aWQtaG90c3BvdC1tYW5pdG9iYS5odG1sP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) reluctance to close businesses. - Last month, Will Amos, a Liberal member of Parliament, stripped down before his computer while logged into a virtual sitting of the House of Commons. He promised [it wouldn’t happen again.](~/AAAAAQA~/RgRilJXiP0TlaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yOC93b3JsZC9jYW5hZGEvY2FuYWRhLWxhd21ha2VyLXVyaW5hdGUuaHRtbD9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~)This week, his computer’s camera caught him urinating during an evening session. - As a photographer and resistance fighter during World War II, Faye Schulman debunked the common narrative that most Eastern European Jews had gone quietly to their deaths. She died last month in Toronto, believed to be 101. I urge you to read Sam Roberts’s [gripping obituary describing her extraordinary life.](~/AAAAAQA~/RgRilJXiP0TgaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yOC93b3JsZC9ldXJvcGUvZmF5ZS1zY2h1bG1hbi1kZWFkLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) - Jon Caramanica, The Times’s pop music critic, calls [Mustafa, a 24-year-old singer from Toronto’s Regent Park neighborhood](~/AAAAAQA~/RgRilJXiP0TkaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yOC9hcnRzL211c2ljL211c3RhZmEtd2hlbi1zbW9rZS1yaXNlcy5odG1sP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~), a “bard of a horrific stretch of time, and a creative conscience for a community in pain.” - And Maya Salam interviews [Mae Martin, the comedian and writer](~/AAAAAQA~/RgRilJXiP0TtaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wNS8yNC9hcnRzL3RlbGV2aXNpb24vbWFlLW1hcnRpbi1mZWVsLWdvb2QtbmV0ZmxpeC5odG1sP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) originally from Toronto who is behind the semi-autobiographical Netflix series “Feel Good.” A native of Windsor, Ontario, Ian Austen was educated in Toronto, lives in Ottawa and has reported about Canada for The New York Times for the past 16 years. Follow him on Twitter at @ianrausten. How are we doing? We’re eager to have your thoughts about this newsletter and events in Canada in general. Please send them to [nytcanada@nytimes.com](mailto:nytcanada@nytimes.com?%20subject=Canada%20Letter%20Newsletter%20Feedback). Like this email? Forward it to your friends, and let them know they can sign up [here](~/AAAAAQA~/RgRilJXiP4QXAWh0dHBzOi8vd3d3Lm55dGltZXMuY29tL25ld3NsZXR0ZXJzL2NhbmFkYS1sZXR0ZXI_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDE5MDYyMiZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS10b2RheSZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZzbWlkPW55dGVtYWlsJnNtdmFyPWNhbmFkYWxldHRlciZ0ZT0xJnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). [Continue reading the main story](#a11y-skip-3) Need help? Review our [newsletter help page](~/AAAAAQA~/RgRilJXiP0TcaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzM2MDAwMTQ4ODI2Ni1OZXdzbGV0dGVycz9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) or [contact us](~/AAAAAQA~/RgRilJXiP0TbaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzExNTAxNTM4NTg4Ny1Db250YWN0LXVzP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) for assistance. You received this email because you signed up for Canada Letter from The New York Times. To stop receiving these emails, [unsubscribe](~/AAAAAQA~/RgRilJXiP0TOaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vc2VnL3Vuc3Vic2NyaWJlL0NOREEvZjJhYzMzNGYxNmUzNzE5YWYxOTg0NTlhODljNTc4MmI5M2I5YjQzNmE1YWI3YmE1Y2IxYTg5NTQxNmNjZGYxZTc5MzhlMjg1MTc3YzZjYzk0MjU0NjNmOWFlNjQ1NmUwP2VtYz1lZGl0X2NuZGFfMjAyMTA1Mjkmbmw9Y2FuYWRhLWxldHRlciZzZW5kX2lkPTU5Mzk1JnRlPTFXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) or [manage your email preferences](~/AAAAAQA~/RgRilJXiP0S2aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vZW1haWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). [Subscribe to The Times](~/AAAAAQA~/RgRilJXiP0TOaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc3Vic2NyaXB0aW9uP2NhbXBhaWduSWQ9OVJYNzgmY2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)[Get The New York Times app](~/AAAAAQA~/RgRilJXiP0TLaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VydmljZXMvbW9iaWxlL2luZGV4Lmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) Connect with us on: [facebook](~/AAAAAQA~/RgRilJXiP0S6aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL255dGltZXMvP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) [twitter](~/AAAAAQA~/RgRilJXiP0S0aHR0cHM6Ly90d2l0dGVyLmNvbS9ueXRpbWVzP2NhbXBhaWduX2lkPTUwJmVtYz1lZGl0X2NuZGFfMjAyMTA1MjkmaW5zdGFuY2VfaWQ9MzE4ODgmbmw9Y2FuYWRhLWxldHRlciZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTkzOTUmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmCu4hCyYI6SNhFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) [instagram](~/AAAAAQA~/RgRilJXiP0S7aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ueXRpbWVzLz9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) [Change Your Email](~/AAAAAQA~/RgRilJXiP0TFaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtL2VtYWlsLmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)[Privacy Policy](~/AAAAAQA~/RgRilJXiP0TmaHR0cDovL3d3dy5ueXRpbWVzLmNvbS9jb250ZW50L2hlbHAvcmlnaHRzL3ByaXZhY3kvcG9saWN5L3ByaXZhY3ktcG9saWN5Lmh0bWw_Y2FtcGFpZ25faWQ9NTAmZW1jPWVkaXRfY25kYV8yMDIxMDUyOSZpbnN0YW5jZV9pZD0zMTg4OCZubD1jYW5hZGEtbGV0dGVyJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01OTM5NSZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYK7iELJgjpI2EVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)[Contact Us](~/AAAAAQA~/RgRilJXiP0TNaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtYmVyY2VudGVyL2hlbHAuaHRtbD9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~)[California Notices](~/AAAAAQA~/RgRilJXiP0TKaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vcHJpdmFjeS9jYWxpZm9ybmlhLW5vdGljZT9jYW1wYWlnbl9pZD01MCZlbWM9ZWRpdF9jbmRhXzIwMjEwNTI5Jmluc3RhbmNlX2lkPTMxODg4Jm5sPWNhbmFkYS1sZXR0ZXImcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTU5Mzk1JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) [LiveIntent Logo](~/AAAAAQA~/RgRilJXiP0RSaHR0cHM6Ly93d3cubGl2ZWludGVudC5jb20vcG93ZXJlZC1ieT90ZT0xJm5sPWNhbmFkYS1sZXR0ZXImZW1jPWVkaXRfY25kYV8yMDIxMDUyOVcDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~)[AdChoices Logo](~/AAAAAQA~/RgRilJXiP0RSaHR0cHM6Ly93d3cubGl2ZWludGVudC5jb20vYWQtY2hvaWNlcz90ZT0xJm5sPWNhbmFkYS1sZXR0ZXImZW1jPWVkaXRfY25kYV8yMDIxMDUyOVcDbnl0QgpgruIQsmCOkjYRUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) The New York Times Company. 620 Eighth Avenue New York, NY 10018

Marketing emails from nytimes.com

View More
Sent On

08/12/2024

Sent On

08/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.