On Tech: What we learned about Clearview AI

The facial recognition company faced huge backlash. But it didn’t implode, it grew. [View in browser](~/AAAAAQA~/RgRiNf-oP4QzAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS90ZW1wbGF0ZS9vYWt2Mj9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnByb2R1Y3RDb2RlPU9UJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVyaT1ueXQlM0ElMkYlMkZuZXdzbGV0dGVyJTJGN2IyM2E0Y2MtYjlmYy01MTZkLWIzZDItMGJiZDZkYzQ0MTA5JnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)|[nytimes.com](~/AAAAAQA~/RgRiNf-oP0S7aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~)[Continue reading the main story](#a11y-skip-ad-marquee) ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTIzJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ [Technology](~/AAAAAQA~/RgRiNf-oP0TNaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VjdGlvbi90ZWNobm9sb2d5P2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) March 18, 2021 What we learned about Clearview AI Hoan Ton-That, founder of Clearview AI. Photo illustration by Daniel Wenzel; Video Clip by PBS By Kashmir Hill Kashmir Hill, a technology reporter for The New York Times, is taking over the On Tech newsletter today to share what she learned after a year reporting on the facial recognition company Clearview AI. Clearview AI has done something no other company ever has — and it’s testing legal and ethical boundaries in doing so. The start-up, based in New York, gathered billions of photos available online to create an app that searches people’s faces to help identify who they are. The company operated out of public view for more than two years, before I [wrote about its work](~/AAAAAQA~/RgRiNf-oP0T6aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wMS8xOC90ZWNobm9sb2d5L2NsZWFydmlldy1wcml2YWN5LWZhY2lhbC1yZWNvZ25pdGlvbi5odG1sP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) in January 2020. The [backlash](~/AAAAAQA~/RgRiNf-oP0TyaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wNS8yOC90ZWNobm9sb2d5L2NsZWFydmlldy1haS1wcml2YWN5LWxhd3N1aXQuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) was [intense](~/AAAAAQA~/RgRiNf-oP0TxaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wMS8yMi90ZWNobm9sb2d5L2NsZWFydmlldy1haS10d2l0dGVyLWxldHRlci5odG1sP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~), and it seemed possible that Clearview would be sued, legislated or shamed out of existence. But not only did the company not implode, more customers in law enforcement flocked to its technology. For the last year, I’ve been reporting on Clearview and how it was dealing with these challenges for [a story for The New York Times Magazine](~/AAAAAQA~/RgRiNf-oP0T_aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vaW50ZXJhY3RpdmUvMjAyMS8wMy8xOC9tYWdhemluZS9mYWNpYWwtcmVjb2duaXRpb24tY2xlYXJ2aWV3LWFpLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). Here are five revelations from my reporting: A troll played a pivotal role [BuzzFeed](~/AAAAAQA~/RgRiNf-oP4QGAWh0dHBzOi8vd3d3LmJ1enpmZWVkbmV3cy5jb20vYXJ0aWNsZS9yeWFubWFjL2NsZWFydmlldy1haS10cnVtcC1pbnZlc3RvcnMtZnJpZW5kLWZhY2lhbC1yZWNvZ25pdGlvbj9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) and [HuffPost](~/AAAAAQA~/RgRiNf-oP4QGAWh0dHBzOi8vd3d3Lmh1ZmZwb3N0LmNvbS9lbnRyeS9jbGVhcnZpZXctYWktZmFjaWFsLXJlY29nbml0aW9uLWFsdC1yaWdodF9uXzVlN2QwMjhiYzViNmNiMDhhOTJhNWM0OD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA) previously reported that Clearview’s founder, a technologist named Hoan Ton-That, and his company had ties to the far right and to a notorious conservative provocateur named Charles Johnson who ran a few short-lived investigative news sites that seemed [designed to troll liberals](~/AAAAAQA~/RgRiNf-oP0T7aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAxNC8xMi8xNS9idXNpbmVzcy9tZWRpYS9zb3dpbmctbWF5aGVtLW9uZS1jbGljay1hdC1hLXRpbWUuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). Johnson was banned from Twitter in 2015 and mostly disappeared from the public eye for the last few years. [Continue reading the main story](#a11y-skip-0) ADVERTISEMENT ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTI3JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTI4JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTMwJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ According to Johnson, one of the projects he was working on during that time was Clearview. He considers himself a co-founder of the company. Clearview disputes that. Johnson met Ton-That in 2016. They attended the Republican National Committee Convention in Cleveland together that summer, where Johnson introduced Ton-That to the billionaire tech investor Peter Thiel, who later provided seed money for the company that became Clearview. Two days after the convention, Johnson also connected Ton-That to a communications consultant named Richard Schwartz. In 2017, the three of them formed a New York company called Smartcheckr LLC. The next year, Johnson’s shares in Smartcheckr were transferred into a 10 percent stake in Clearview, according to a contract he provided to me. New customers and new funding In January 2020, Clearview had been used by at least 600 law enforcement agencies. The company says that is now up to 3,100. The Army and the Air Force are customers. U.S. Immigration and Customs Enforcement, or ICE, signed a $224,000 deal to use Clearview’s technology in August. “Our growth rate is crazy,” Ton-That said. [Continue reading the main story](#a11y-skip-1) ADVERTISEMENT ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTMxJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTMyJmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTM0JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ Clearview sold $8.6 million in stock in August, according to a[financial disclosure.](~/AAAAAQA~/RgRiNf-oP4QBAWh0dHBzOi8vd3d3LnNlYy5nb3YvQXJjaGl2ZXMvZWRnYXIvZGF0YS8xODIyNDEzLzAwMDE4MjI0MTMyMDAwMDAwMS94c2xGb3JtRFgwMS9wcmltYXJ5X2RvYy54bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) The company has collected $17 million in total from investors and is valued at nearly $109 million, according to the start-up data provider PitchBook. It has ‘revolutionized’ the investigation of child sex abuse Department of Homeland Security investigators affiliated with ICE first started using Clearview in mid-2019 to solve crimes involving the sexual exploitation of children. In one case, agents had photos of a young girl being abused that had been found by Yahoo in a foreign user’s account. The abuser’s face was visible in the photos, but ICE didn’t know who he was. Investigators ran the photos through Clearview, and he showed up in the background of an Instagram photo from an event. The clue eventually led investigators to identify the man and rescue the 7-year-old he had been abusing. [Continue reading the main story](#a11y-skip-2) ADVERTISEMENT ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTM1JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTM2JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ ~/AAAAAQA~/RgRiNf-oP0RtaHR0cHM6Ly9saXZlaW50ZW50Lm5ld3lvcmt0aW1lc2luZm8uY29tL2NsaWNrP3M9NzQwMTM4JmxpPU9UJm09YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDcmcD1PVF8yMDIxMDMxOFcDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~ “It has revolutionized how we are able to identify and rescue children,” an ICE official said. “It’s only going to get better, the more images that Clearview is able to scrape.” A legal argument invoking the First Amendment There are no federal laws in the United States regulating facial recognition technology. The biggest legal hurdle for the company is Illinois’s [Biometric Information Privacy Act](~/AAAAAQA~/RgRiNf-oP0T3aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMi8yMy90ZWNobm9sb2d5L3RoZS1iZXN0LWxhdy15b3V2ZS1uZXZlci1oZWFyZC1vZi5odG1sP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~), a state law from 2008 that says that private entities must receive individuals’ consent to use their biometrics — a fancy word for measurements taken of the human body — or incur fines of up to $5,000 per use. Clearview AI faces 11 lawsuits in Illinois, including one [filed by the American Civil Liberties Union](~/AAAAAQA~/RgRiNf-oP0TyaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wNS8yOC90ZWNobm9sb2d5L2NsZWFydmlldy1haS1wcml2YWN5LWxhd3N1aXQuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). Clearview has [hired Floyd Abrams](~/AAAAAQA~/RgRiNf-oP0TsaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMC8wOC8xMS90ZWNobm9sb2d5L2NsZWFydmlldy1mbG95ZC1hYnJhbXMuaHRtbD9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA), a veteran First Amendment lawyer, to help defend it. Abrams says that because Clearview’s database contains photos that are available on the internet, the company is protected by the U.S. Constitution. “We’re saying that where information is already out, already public,” Abrams said, “that the First Amendment provides enormous protection.” The A.C.L.U. doesn’t object to Clearview’s scraping of photos, but it says that creating a faceprint from them is “conduct” and not speech — and thus isn’t constitutionally protected. Now that the taboo is broken, copycats will follow Clearview has said that it doesn’t plan to let the public use its app, but a copycat company could. Facebook has already said that it might [put facial recognition technology into its augmented-reality glasses](~/AAAAAQA~/RgRiNf-oP4QDAWh0dHBzOi8vd3d3LmJ1enpmZWVkbmV3cy5jb20vYXJ0aWNsZS9yeWFubWFjL2ZhY2Vib29rLWNvbnNpZGVycy1mYWNpYWwtcmVjb2duaXRpb24tc21hcnQtZ2xhc3Nlcz9jYW1wYWlnbl9pZD0xNTgmZW1jPWVkaXRfb3RfMjAyMTAzMTgmaW5zdGFuY2VfaWQ9MjgxOTMmbmw9b24tdGVjaC13aXRoLXNoaXJhLW92aWRlJnJlZ2lfaWQ9Nzc2NzQ5NTImc2VnbWVudF9pZD01MzY4NyZ0ZT0xJnVzZXJfaWQ9YWE0OTFlZjdmMWQ5NjRlNDk3OWZiNzg0ZTc0ZTAxZDdXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA). And within the last year, a mysterious new site called PimEyes has popped up with a face search. It works surprisingly well. If you don’t already get this newsletter in your inbox, [please sign up here](~/AAAAAQA~/RgRiNf-oP0TQaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvc2lnbnVwL09UP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~). Before we go … - Assessing Amazon’s wages: My colleague Noam Scheiber wrote about a provocative question: Why didn’t Amazon follow other employers near its Bessemer, Ala., warehouse and pay workers more to pre-empt a labor union? Noam writes that [wages in the region are higher than Amazon’s base pay](~/AAAAAQA~/RgRiNf-oP0T2aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMy8xOC9idXNpbmVzcy9lY29ub215L2FtYXpvbi13YWdlcy1hbGFiYW1hLXVuaW9uLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). Related: Karen Weise [has a helpful guide](~/AAAAAQA~/RgRiNf-oP0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMy8xNy90ZWNobm9sb2d5L2FtYXpvbi11bmlvbi12b3RlLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~)to the vote at the warehouse, the most closely watched union election in recent history. - She was a pioneer in digital design: Loretta Staples worked for Apple and other companies in the early computer era. Nika Simovich Fisher [writes about the role of Staples and other interface designers](~/AAAAAQA~/RgRiNf-oP0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vMjAyMS8wMy8xOC9zdHlsZS9sb3JldHRhLXN0YXBsZXMtdWktZGVzaWduLmh0bWw_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~) who dreamed up icons, fonts and other visual elements that we now take for granted. - Switching sides in the 2000s computer wars: The cool “I’m a Mac” guy in Apple’s advertising campaign years ago is [now in commercials praising Windows PCs.](~/AAAAAQA~/RgRiNf-oP4QaAWh0dHBzOi8vd3d3Lndzai5jb20vYXJ0aWNsZXMvaW50ZWwtdGFwcy1qdXN0aW4tbG9uZy13aG8tcGxheWVkLW1hYy1pbi1sb25nLXJ1bm5pbmctYXBwbGUtYWRzLXRvLXByb21vdGUtcGNzLTExNjE1OTc4ODAwP2NhbXBhaWduX2lkPTE1OCZlbWM9ZWRpdF9vdF8yMDIxMDMxOCZpbnN0YW5jZV9pZD0yODE5MyZubD1vbi10ZWNoLXdpdGgtc2hpcmEtb3ZpZGUmcmVnaV9pZD03NzY3NDk1MiZzZWdtZW50X2lkPTUzNjg3JnRlPTEmdXNlcl9pZD1hYTQ5MWVmN2YxZDk2NGU0OTc5ZmI3ODRlNzRlMDFkN1cDbnl0QgpgUqh6U2AwST_5Uht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAAAA~) Really, does anyone still remember [those Mac vs. PC ads](~/AAAAAQA~/RgRiNf-oP0TOaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3JnY9cWZ2NkFoX01WSlVXA255dEIKYFKoelNgMEk_-VIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAA)? (Besides me.) Hugs to this I’m pretty sure this dog can’t drive a scooter but [Maximilian looks magnificent at the wheel](~/AAAAAQA~/RgRiNf-oP0TbaHR0cHM6Ly90d2l0dGVyLmNvbS9kb2dfcmF0ZXMvc3RhdHVzLzEzNzE5NzkwNjQyMjc5OTU2NDg_Y2FtcGFpZ25faWQ9MTU4JmVtYz1lZGl0X290XzIwMjEwMzE4Jmluc3RhbmNlX2lkPTI4MTkzJm5sPW9uLXRlY2gtd2l0aC1zaGlyYS1vdmlkZSZyZWdpX2lkPTc3Njc0OTUyJnNlZ21lbnRfaWQ9NTM2ODcmdGU9MSZ1c2VyX2lkPWFhNDkxZWY3ZjFkOTY0ZTQ5NzlmYjc4NGU3NGUwMWQ3VwNueXRCCmBSqHpTYDBJP_lSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAAA~~). We want to hear from you. Tell us what you think of this newsletter and what else you’d like us to explore. 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