Inside TikTok's Unhealthy Obsession With Protein

Plus, SZA has three therapists, "dark wellness" novels are on the rise, & more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ extremely online [TikTok Diet Culture's Unhealthy Obsession With Protein]( Over the past year, the internet seems to have become fixated on a singular ingredient: cottage cheese. From [cottage cheese vodka pasta]( to [cottage cheese]( ice cream, many creators on TikTok swear by adding cottage cheese to any dish to turn it into a high-protein meal. While it’s true that the food is packed with protein, the return of the cottage cheese craze ([it previously took off as a diet food in the 1950s]( is indicative of a larger shift in wellness content online— towards protein-obsessed and “animal-based” eating plans. [→ READ MORE]( Presented by Cheetos [Experience The NYLON House x Cheetos “It’s Everywhere” Installation With This Immersive Filter]( NYLON House Miami may be over, but this [buzzy Cheetos Cheetle filter]( is still giving everyone an inside peek at our exclusive party. Inspired by the over-the-top “It’s Everywhere” art installation at our latest event, this social filter is bringing the [ultra-maximal custom designs]( of NoPattern straight to your phone — letting you [immerse yourself in the experience]( from literally everywhere. [→ Try The Filter On Mobile Now]( Superior Snacking [Cheetos Crunchy]( [→ Shop Now]( [Cheetos Crunchy Flamin' Hot]( [→ Shop Now]( [Cheetos Crunchy Xxtra Flamin' Hot]( [→ Shop Now]( [Cheetos Pretzels Cheddar]( [→ Shop Now]( entertainment celeb news [SZA Has Three Therapists]( Mental health queen. [→ READ MORE]( one to watch [AFTER PLAYING AN 1800S LESBIAN, JOSIE TOTAH IS A PERIOD-PIECE CONVERT]( The Buccaneers star on trauma-free queer experiences and writing a coming-out scene in the weirdest part of Scotland. [→ READ MORE]( from the art issue culture [Donna Huanca’s New York Homecoming]( In her two New York shows, the Berlin-based artist makes immersive art concerned with memories real and imagined. [→ READ MORE]( fashion [Walk A Mile In Nancy Stella Soto’s Huaraches]( As the Hammer Museum’s latest artist in residence, Nancy Stella Soto taps into her roots. [→ READ MORE]( icymi reading list [Dark Wellness Novels Turn Beauty Obsession Into A Cult]( We live in a world where [Barbie]( blockbusters inspire not cultural scrutiny, but instead, swaths of viewer assimilation to the aesthetic. But a new subset of contemporary authorship is giving me hope. Meet Dark Wellness: a string of horror-adjacent novels released this year that hold a mirror to the cult-like capabilities of the beauty industry, portraying it in fiction as a literal cult. [→ READ MORE]( FURTHER READING → [It Was Only A Matter Of Time Until We Started Putting Bows On Our Food]( → [The Recovery Practices That Keep Simone Biles Going]( → [This Celeb-Studded Wine Region Is A Chiller Version Of Napa]( Follow us on: [Want to Advertise With Us? Get in Touch.]( You're receiving this email because you signed up to receive communications from BDG Media. If you believe this has been sent to you in error, please safely [unsubscribe](. Or to manage preferences click [here]( BDG Media, Inc. · 315 Park Ave. South · New York, NY 10010 · USA Copyright 2023 BDG Media, Inc. All rights reserved.