For Gen Z, "What's In Your Bag?" Is An Existential Crisis

Plus, the evolution of It Girl lip color over time. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ DO IT FOR THE PLOT [For Gen Z, "What's In Your Bag?" Is An Existential Crisis]( For as long as women’s media has existed, there’s been a voyeuristic fascination with the things that celebrities personally use and carry around with them. In 1945 a magazine [printed side-by-side images comparing the purse contents]( of child actress Margaret O'Brien and actress Maria Montez. By 2020, we would see Kylie Jenner pulling a Kylie Skin hand sanitizer out of her Birkin Bag [on her YouTube channel](. No matter when and how, it seems we never get tired of peaking into a celebrity’s purse. For seven years Vogue has even been running a [YouTube series named “In The Bag”]( around the preoccupation. In late September, [Sophia Richie posted her own “what’s in my bag video” on TikTok]( (featuring an EpiPen, adding to the video’s realness) and since, the format has taken off on TikTok. Now, #WhatsInMyBag has over 3 billion views on the app alone— and so it seems the “what’s in my bag” obsession has officially been embraced by new generation. [→ READ MORE]( the latest beauty [The Evolution Of The It Girl Lip Color]( Every era has its defining women — and its defining lip color. [→ READ MORE]( culture [LOLITA'S REVENGE: THE REIGN OF 'NYMPHET ALUMNI']( In this podcast, fashion and culture are approached with an unapologetically feminine, intellectual rigor. [→ READ MORE]( NIGHTLIFE [The Cost Of Being An It Girl]( “I maintain a classic definition, which is to say I don’t think an It Girl can easily fit into the corporate world, maintain a traditional 9-to-5 job, or explain why you should open a Roth IRA,” writes Melissa Rich. [→ READ MORE]( MUSIC [BEHIND THE DECKS WITH DOSS]( At a recent show at Paragon, one of NYC’s most cultish DJs showed out. [→ READ MORE]( icymi IT GIRL ISSUE [Eartheater Is In Full Control]( Eartheater’s name has been circulating around the city’s art scene since as early as 2016, when she was regarded more simply as a cutting-edge renegade putting on intensely physical but beautiful [contortionist]( performances at studios and museum spaces. Her music, encompassing the two LPs Metalepsis (2015) and RIP Chrysalis (2015) at that time, were vivid ambient-pop experiments, cold and crystalline one second and harsh and jarring the next. And it was her music, Eartheater says, that eventually caught the attention of Puppets and Puppets designer Carly Mark’s ear. “It's the music that made it all happen, really,” she says. [→ READ MORE]( FURTHER READING → [Yes, Black People Get Botox & Filler]( → [The Woman Behind Chloé’s Legacy of Effortless Chic]( → [Kris Jenner Says This Is Her “Biggest Regret”]( Follow us on: [Want to Advertise With Us? Get in Touch.]( You're receiving this email because you signed up to receive communications from BDG Media. If you believe this has been sent to you in error, please safely [unsubscribe](. Or to manage preferences click [here]( BDG Media, Inc. · 315 Park Ave. South · New York, NY 10010 · USA Copyright 2023 BDG Media, Inc. All rights reserved.