Modern Women, Ancient Culture

Don’t miss this sale in honor of Thai women and the powerful role they play in society. [NOVICA The Impact Marketplace]( THAILAND REGION SALE - ALL WEEKEND! [Women of Thailand]( [Women of Thailand]( Women’s Roles Redefined The artisan, Achara, describes it best when she says, “Thai people expect our women to be strong, to dare to think, dare to do and take responsibility.” In Thailand, women perform a complex balancing act, often caring for aging parents, raising children, tending the home, supporting their partners — all while earning an income. We asked some of our Thai artisans how they managed these competing demands. Their answers revealed a deep sense of duty, responsibility, and love. Bun khun, the idea that “a favor causes obligation,” is often embraced by these women, not as a burden, but in the form of gratitude, joyfully returning the kindnesses of others and repaying debts. Keep scrolling to meet these exceptional artisans and learn about the power of being a woman in Thailand. [SHOP FROM THAI ARTISANS]( The Art of Balance [Vinita]( Vinita | Textile Artisan "In addition to our duty to take care of our families, including housework, and caring for husbands and children, women have to work to support our families. Thai girls today have the same responsibilities as boys, both in education and in daily life. As a wife, a workshop owner and a mother, I have to allocate my time to do everything and I always do my best. I don't have any conflicts, because I carry out my duties with love. For me, bun khun is very important. If anyone does good to me, I will always remember. When I was young, I was poor. However, I was fortunate to have someone to help me out. I therefore continue rewarding him by always doing good to him." [Innocent Colors]( [Delightful Breeze in Red]( [Seaside Breezes]( [Shop from Vinita →]( [Achara]( Achara | Jewelry Artisan "For many generations, women have played a role in helping men. We have had courageous wartime heroines who stood alongside Thai kings in their fight against the enemy. Women are strong, pay attention to detail, and are patient. In my daily life, I play several roles at the same time. I am a small business owner, a mother and a daughter. ‘Bun khun’ relates first to our parents, because they give us life. Thai society is very serious about this, and we must take care of them always. Second, we do good for others. I remember whoever helps me and does good to me, and immediately find a way to repay their kindness. I’ve helped several groups of hill tribe silversmiths with finding materials, providing knowledge, and helping them improve their jewelry and their daily lives. We work with compassion. Anywhere we can help, we do our best.We bring happiness to each other." [Tribal Shields]( [Thai Flower]( [Karen Aster]( [Shop from Achara →]( [Amporn]( Amporn | Wood carver "Thai society expects women to be responsible for themselves, their families, and their homes, including teaching and caring for their children, especially education, nutrition, and daily life. At the same time, Thai women must pay attention to outside society, to carry on our traditions and culture. I perform many duties at the same time. I am the owner of a wood carving workshop, a mother and a wife, and fulfilling these duties is my pleasure. These different roles don’t conflict if we are well-balanced and manage them well. Owning a small business has helped me to keep everything running smoothly. I can set goals for my life and for my family." [Teak Elephant]( [Playful Baby Elephant]( [Baby and Mom Elephant]( [Shop from Amporn →]( [VISIT THAILAND]( [Treasures of Thailand]( [Treasures of Thailand]( [NEW ARRIVALS]( [UNIQUE GIFTS]( [ARTISAN JEWELRY]( [ETHICAL FASHION]( [WORLD DECOR]( Spread happiness when you shop Our customers have helped us to send over $100 million to artisans around the world. Impact the artisan causes closest to your heart with every purchase you make. [Facebook]( Join our growing [Facebook]( community of over 300,000 people and be the first to learn about giveaways, new styles, and the best hidden talent in the handmade art world. You received this message because you are signed up to receive NOVICA News updates to this email address: {EMAIL} [View on web]( ©NOVICA 2716 Ocean Park Blvd, Ste 10 30, Santa Monica, CA 9 0405 To enjoy the full discount described in the promotion above, please be sure to click on the buttons or links within this email to activate the promotion. With this offer, save up to 15% on handcrafted items from our Thailand Region until 11:59 PM (Pacific Time) on August 12, 2020. Exclusions may apply and promotions are subject to change. Offers cannot be combined with other promotions, cannot be applied to prior orders, cannot be applied to wholesale orders, and only apply to items sold on the NOVICA website. At NOVICA, happiness is our mission, and love is at the core. Here are the [ten choices and one core value]( that we live by. [Unsubscribe](2FbWQ1ZW1haWw9QzM1QjUwOTAyODlBMDMwRDVGNzE3MjNEQjg5REQyMzMGOwBUSSIVMTY1Mjc4OTMxNjM4MjAzMgY7AFQ%3D--78a13462a71d7a7688e9074a3071e9f7ce9f451ab52ebf22a33970ed534936b8) | [Email preferences](2FbWQ1ZW1haWw9QzM1QjUwOTAyODlBMDMwRDVGNzE3MjNEQjg5REQyMzMGOwBUSSIVMTY1Mjc4OTMxNjM4MjAzMgY7AFQ%3D--78a13462a71d7a7688e9074a3071e9f7ce9f451ab52ebf22a33970ed534936b8) | [Privacy Policy](