CMO Confessions: Whose Lead Is It Anyways?

Challenge the norms to drive results—[join us on June 15](. [NetLine Corporation]( Successful B2B Marketers Start Here. CMO CONFESSIONS WHOSE LEAD IS IT ANYWAYS? Real-talk for real-world business impact [Join Us on June 15]( Hey , Are you tired of so-called thought leaders sharing vague tips and labeling it as a "breakthrough" strategy? Us too. How can we stop wasting our time and easily discern value from vapor? [Enter: CMO Confessions. A candid conversation between a powerhouse panel where "fluff" is banned, and the unfiltered truth is encouraged.]( In Whose Lead is it Anyways, get ready to: • Hear hot takes on the definition of MQLs, if we're wasting our time with this measurement, and how to rethink it • Look at traditional sales and marketing roles and understand where the future is headed (like...integrating sales into marketing maybe?) • Analyze how buyers are self-educating their way to purchase decisions and what that means for us Are you ready to challenge the norms to deliver marketing that works? [Join us on June 15](. Team NetLine WHOSE LEAD IS IT ANYWAYS? Date: June 15, 2021 Time: 11am PT | 2pm ET Speakers Mark Bornstein, VP, Marketing and Chief Evangelist, ON24 Latane Conant, CMO, 6Sense David Fortino, Chief Strategy Officer, NetLine Corporate [REGISTER]( ONE MORE THING: If you're an ABM-er who likes to keep it real... On June 10th, we're teaming up with Demandbase and ON24 for ["Scaling Your ABX Strategy"](. It's straightforward: If your ABM efforts aren't getting the pay-off they deserve, join the discussion. We're chatting all things quality data, pipeline generation, buyer experience, and more. See you there! [NetLine Portal]( | [Resources]( | [Newsroom]( | [NetLine Blog]( [Facebook]( [Twitter]( [Linkedin]( This email was sent to {EMAIL}. You are receiving this email as a client of NetLine Corporation. To view the email message in your web browser, [click here](. If you wish to no longer receive updates, please change your [email preferences](. [Contact Us]( [Our Commitment to You]( [Terms & Conditions]( © 2021 NetLine Corporation • 900 E. Hamilton Avenue • Suite 100 • Campbell, CA 95008