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nikkielbaz.com
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Wed, Feb 21, 2024 03:10 PM
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holiday marketing 🙄 ?
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holiday marketing ð  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Be it Valentineâs Day. Be it Presidentâs Day. Be it National Fruitcake Toss Day. â When it comes to email marketing, most companies use holidays as an excuse to run a sale or send an email.
â The problem?
â It doesnât pass the sniff test. â We may not take National Fruitcake Toss Day seriously. Our customers may not even take National Fruitcake Toss Day seriously. â But to send a happy holiday wish â capped off with a âShop our Fruit Sale-adâ â just feels like a cover.
â But whatâs a marketer to do? We have content calendars to fill â not to mention, sales to run!
â The solution is not to just forgo the sales and only send holiday wishes. Even holiday emails without a single mention of sale can feel awfully disingenuous. (Not to mention that it doesnât solve the whole âwe have sales to runâ thing.) â The easy solution is to just forget the happy holiday wishes and run a barefaced holiday sale â to just lean into the consumerism. Yep, thatâs actually the better route. Trying to gussy up the mundane in meaningfulness is exactly what comes across as disingenuous. â
The harder solution is to find the meaningful thatâs hidden in the mundane. Not quickly slapping your logo onto a premade template that says âOur customers mean the Orchard to us, Happy Holidays from our Kitchen to Yoursâ but digging into exactly what it is that makes your customers so meaningful. It means spelling out to them what they do for your team, your vision, your life. It means sending something genuine. Telling a story. Sharing an update. â It doesnât even have to be mushy. But there should be more to it than just a generic happy holiday wish. There should be a point to it. â
âIf you strip out the holiday wish, is there still meat to the email? â The Bitly email we featured on Email Swipes last week was a Valentineâs Day email. But was it, really? Not so, says me in the [takeaways episode]( that just dropped today. [Podcast player for Episode 4 of Email Swipes](=) Instead of using holidays as an excuse to send emails that say absolutely nothing, letâs use holidays as a frame around which we can say what we need to say. â If youâre taking space in your subscriberâs inbox and life, have something to say. Use holidays to make that something more interesting, sure. But always have something to say.
â â Nikki ð¬
â P.S. If you opted out of podcast updates and are wondering why youâre getting this, I decided to send it to you because it felt more like a musing than a podcast update, despite the podcast link+player. I actually feel like maybe I should redo the takeaways episode to talk about this more, but I digress. If you think this felt more like a podcast update and you're mad that I sent it to you, hit reply to let me know â and I wonât do it again. â P.P.S. Yes, thereâs actually a National Fruitcake Toss Day. Itâs on Jan 3rd, in case youâd like to celebrate. â P.P.P.S. Thereâs also a Lost Sock Remembrance Day. Which is kinda hysterical. â
P.P.P.P.S. Congrats to our Launch Giveaway Winners!
â ð 1st prize of a seat in Email Mastery 2024 ($2,000+ value) goes to Jayne! â ð 2nd prize of The Ecomm Playbook Bundle ($440 value) OR The SaaS Success Pack ($500 value) goes to Jordana! â ð 3rd prize of a Rapid Fire Email Audit Library Pass ($97 value) goes to Sangeetha! â
Thank you all for subscribing and reviewing and commenting and sharing. It means the WORLD to me. And yes, if you didnât yet, you still can, and it will still mean the WORLD to me! â Not a podcast person? [Click here]( to skip the Email Swipes updates â but still get my other email musings. â[Unsubscribe]( | [Update your profile]( | 113 Cherry St #92768, Seattle, WA 98104-2205 Hit reply. I respond to every* email, usually on Sundays.
â*barring human error â
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