How much of what local TV stations post to Facebook is actually local? For many, right around half: The latest from Nieman Lab

[Nieman Lab: The Daily Digest] Thursday, April 26, 2018 [How much of what local TV stations post to Facebook is actually local? For many, right around half]( Stations in our sample posted an an average of just over 50 percent local content, using an an extremely generous threshold for “local” content. By Shan Wang. [How do you monetize personality? Danish newsletter startup Føljeton has a few ideas]( “When they wrote to us on Facebook Messenger to get the subscription, we got the feeling that this marked a big shift in their lives — going from teens to adults.” By Christine Schmidt. [Could you be more empathetic in your reporting? The answer is probably yes, and here are some concrete tips for how to do it]( What We’re Reading Bloomberg / Nate Lanxon [Lawmakers in the U.K. did not hold back their criticism in front of Facebook’s CTO →]( “The CTO [Mike Schroepfer] said Facebook ads would be labeled as ‘political,’ and that all promotions would be available to be searched in an archive the social network will keep available for seven years. Data in the archive will also show how many people may have seen each ad, and how much was paid for their display.” Digiday / Lucia Moses [Unskippable six-second video ads are coming to Snapchat →]( [Digiday also reports that]( Viacom says it is working with Snap on a multiyear original content and ad deal that would include Snapchat influencers in new and existing shows. Gothamist [Today, Gothamist is officially back →]( “After getting shut down last November, Gothamist has been acquired by WNYC, a non-profit institution committed to strengthening local journalism. So far, eight former Gothamist staffers have rejoined the team to bring Gothamist back, and with your support, we hope to make Gothamist a more expansive, resilient publication.” Bloomberg / Lucas Shaw and Mark Bergen [This is YouTube’s plan to clean up the mess that made it rich →]( “For years, YouTube has bragged to marketers that its laissez-faire attitude toward video creators was a feature, not a bug. The company was pioneering a form of mass entertainment more democratic, diverse, and authentic than traditional TV, its argument went, because it was unfettered by producers, network executives, or regulators. Its legions of creators fly around the internet with minimal guidance or oversight: Here are the keys to the jumbo jet, kid—knock yourself out. The ensuing string of crashes has grown difficult for its 1.5 billion monthly users to ignore.” Associated Press / Alexandra Villarreal [College newspapers across US are campaigning to secure their future →]( “A lot of the time, there’s not a lot of advocacy for student journalists. We want to make sure we’re part of the conversation, too.” Recode Media / Peter Kafka [How the New York Times reported its Pulitzer Prize-winning story, according to the reporters that did it →]( “On the podcast, Steel explained how she and Schmidt strategized before every phone call during their months of reporting on O’Reilly. They discussed who should make the call and exactly what to ask, to have the best chances of getting the true story.” New York Review of Books / Jay Rosen [Why Trump is winning and the press is losing →]( “I think our top journalists are correct that if they become the political opposition to Trump, they will lose. And yet, they have to go to war against a political style in which power gets to write its own story. There is a risk that they will fail to make this distinction.” Poynter / Kristen Hare [Three questions for local news teams to ask before starting that membership program →]( “If people can’t afford to give money, how else could they contribute?” Global Editors' Network / Freia Nahser [Metrics that matter: A look into what works for Deutsche Welle →]( “Every broadcaster is interested in the reach and the size of their audience. At the BBC, we went one step further with responsible reach by tracking quarterly what the gender split looked like for each language service, how each service was performing against each other, and then what our gender split looked like overall.” [Nieman Lab]( / [Fuego]( / [Encyclo]( [Twitter]( / [Facebook]( [View email in browser]( [Unsubscribe]( You are receiving this daily newsletter because you signed up for for it at www.niemanlab.org. Nieman Journalism Lab Harvard University 1 Francis Ave.Cambridge, MA 02138 [Add us to your address book](//niemanlab.us1.list-manage.com/vcard?u=dc756b20ebb9521ec3ad95e4a&id=d68264fd5e)