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[Cannabis Profits Daily](
Tuesday, May 05, 2020
[The One Essential Skill Needed to Start a Cannabis Business](
By Charlie Delvalle
During the American gold rush, writer J.S. Holliday observed, "The people who went to California by the tens of thousands were greenhorns - city folks. They didn't have a callus on their hand, had never fired a rifle, had never followed a plow, had never rode a horse, didn't know up from down in terms of the wilderness world, the frontier life. And they weren't interested in it."
As you can imagine, many of those who took that insane 180-day trip to the West Coast never made it. They got sick, starved, or fell to a host of other tragedies.
Arriving was no guarantee of success, either. Disease ran wild in those makeshift towns. Food was scarce. And the greed saturating the area led to more crime.
Still, over 300,000 folks tried. Because when a gold rush is underway, people only focus on the opportunity. Risks, as treacherous (or likely) as they may be, vanish as an air of naiveté takes over.
[I mention this because the lesson also applies to an entrepreneur's success or failure in the cannabis industry...](
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Advisory Board Member Shares His Most Important Lesson for Investing
At our retreat in Las Vegas last October, Advisory Board member D.R. Barton, Jr. had a very important message to share during his presentation - you have to know your "why" when you invest.
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