Google Announces Major AI Ranking Updates + $100 Million Ripoff

Yesterday, Google announced several major updates powered by artificial intelligence that will have a major impact on search results over time. ​[Several improvements were announced](), but here's just a few: 10% of all search queries are misspellings, a new AI powered spelling algorithm will detect and fix these faster and better. (In other words, don't optimize for misspellings...). 7% of search queries are only looking for a specific passage on a page, not the entire article. By the end of the year, Google announced they will have the capability to rank only the relevant passage a searcher is looking for. How, that will work impact traffic to our sites from search results is unclear. Google will be doing the same thing for video search. They will jump you to the relevant part of the video that you searched for. Subtopics will also show a broader range of search results based on a query users are searching for. According to Google, "As an example, if you search for “home exercise equipment,” we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page." --------------------------------------------------------------- Want to Rank in Amazon? I [released an interview I did with Dave Chesson](=) earlier this week, and he talks alot about picking low competition keywords and ranking...on Amazon (for Kindle books). He's been able to build an interesting model of driving traffic from his niche sites (that rank in Google) to his Kindle ebooks (which drive sales and helps him rank better on Amazon). He's also created Rocket Publisher which is the #1 keyword research and competition analysis tool for Kindle. The software will help you find categories to rank in, low competition keywords to target, and how many book sales you need to make to see the best results. This week, Dave has been offering the Niche Pursuits audience his "Mastering Kindle Keywords" training for free when they purchase Publisher Rocket. If you want to get Mastering Kindle Keywords + Publisher Rocket before the special offer expires you can [grab the Publisher Rocket deal right here](. (Anyone buying through my link above will get the Mastering Kindle Keywords course delivered as a bonus in an email following purchase). --------------------------------------------------------------- Did Joe Rogan Get Ripped Off? ​[According to Andrew Wilkinson]() of Tiny Capital, Joe Rogan's $100 million a year deal with Spotify was a ripoff. He likened the deal to farmers that sell their land for pennies on the dollar, only for oil companies to make millions when they find big oil in the ground. He argues that Joe should have started a premium subscription model for his podcast, manage the sponsorships himself, and overall the business is worth significantly more than $100 million a year. Is he right? Hard to say. But I think the takeaway for us might be to take a deeper look at our own business and try to determine if we are leaving money on the table somewhere. Can we ask for a higher commission payout? Can we monetize our email list better? Are we missing a traffic source somewhere? --------------------------------------------------------------- What's Your Big Idea? It Might Change Your Life... The other day I found this old blog post from July 2010 that I wrote. ​ ​ It was the first time I mentioned that I was working on building a software tool. I was just a niche website builder with an idea to make my job faster. That tool eventually become Long Tail Pro. I had no idea at the time how huge of an impact on my life developing a software tool would be. I ran Long Tail Pro for 6 years and it was always very profitable for me (as I was the 100% owner). Even before I sold the company, it was earning me more money than I ever imagined I would. As you likely know, [I sold Long Tail Pro in early 2016](=)...for a life-changing amount of money. Anyway, I can't believe it was just over 10 years ago when I wrote this and the journey I've been on working for myself ever since. Keep the ideas flowing and don't be afraid to pursue those ideas...you might be on to something big! Thanks again for reading, and I hope you have a great weekend. Spencer ​ PS - If you'd like to enter the world of Kindle ebooks and ranking on Amazon, consider checking out [Publisher Rocket + Mastering Kindle Keywords course right here.](=)​ [Unsubscribe]( | [Update your profile]( | 8524 W Gage Blvd # 1, Kennewick, WA 99336