In 2017, I realized I had been missing out on a massive investment opportunity.
You see, in 2006 Shopify was founded. As you probably know, Shopify makes it super easy for just about anyone to create an online store with a checkout system and everything.
Well, I started selling ecommerce products in 2014, but mostly on Amazon FBA. However, I decided to create my own store as a way to diversify a little bit off of Amazon.
As I researched platforms in early 2015, I could see that Shopify was the clear winner.
Super easy to use and had everything I needed with lots of 3rd party apps to make these even easier.
It seemed like most ecommerce entrepreneurs I was talking to were recommending Shopify and it was clear the user base was growing.
Remember, this was 2015.
Shopify went public on the New York Stock Exchange in May of 2015.
But I missed it.
Somehow I never saw that Shopify went public...I was probably worried about running my ecommerce business!
I saw the trends, but I didn't invest.
Huge missed opportunity.
If I had invested $10,000 at the IPO price, I would now have roughly $330,000. Or 33x my money in just 5 short years!
If I had invested $100,000...well, I don't even want to think about that.
It wasn't until 2017 that I realized that Shopify was a publicly traded company...2 years!
I just thought, "What the heck?! How did I not realize this platform that I use all the time is a publicly traded company?"
Well, I licked my wounds from the missed opportunity and invested in Shopify in 2017.
The result?
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The stock has gone up over 800% since I invested!
I guess I don't feel quite as bad anymore.
So, I may have been kicking myself for not investing when Shopify first went public, but I could still see the trends of people joining the Shopify platform and felt like it would be a solid investment.
So, while I could have had 3,000% gains; I'm okay with the 800% gains.
Now, I am NOT suggesting you go out and buy Shopify stock right now. I'm not an investment advisor.
But I am suggesting you look at the trends in your own business and in your own life and see where you can capitalize on those.
Because you are using certain products or surrounded by certain people, there may be trends all around you that you might be privy to, that the general public is not.
I could see that Shopify was a no-brainer from a mile away because I'm in the trenches...but most of my family had never heard of Shopify (and maybe still hasn't).
In order to not miss out on the Shopify opportunity again, I decided to make sure Link Whisper is also available to Shopify users.
Link Whisper, as you know, is a tool I created to make building internal links much faster and easier. Originally, it was just a WordPress plugin.
But I've now released a Shopify app version of Link Whisper!
(If you happen to be a Shopify user, you can get a [7 day free trial of Link Whisper right here](=)).
I simply don't want to miss out on the clear trend of more and more users joining Shopify.
However, as you work in your business or go about your daily life...what are the trends and opportunities that you are missing?
These don't have to be investment opportunities per se. Perhaps you can build a niche site on the subject.
Or launch a physical or informational product based on a trend that you are seeing.
Either way, I hope this email has got you thinking about what trends and opportunities are happening all around you.
Can't think of any right now? Just keep your eyes open because they are there.
Oh, and I like to share some of the trends that I'm seeing in my email newsletter on a regular basis. So, be sure to stick around and I'll share what I find.
Thanks again,
Spencer
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