Rejected business idea gets $5.8 million a year redemption

In 2015, Jake and Joe walked in front of 4 wealthy investors to pitch their innovative idea. They were feeling confident. They had a revolutionary idea that would prevent customers from using millions of pages of paper and they had already sold over $1.8 million worth of their product! They were looking for a $400,000 investment in order to help grow their business. Instead of a deal, they got laughed at. Undeterred, they went out and grew their business without the investment. By 2017, they had sold $10 million worth of product and were a runaway success! How could these wealthy investors have missed such an obvious opportunity? And how well are Jake and Joe doing today (since 2017)? I’m going to share the story of RocketBook, a revolutionary digital notebook and additional line of products with a huge online presence. I think you'll be surprised to see how much they are selling on Amazon, and I share full screenshots below. But before I dive into the entire story of RocketBook, I wanted to remind you that [Brand Builders is offering a special discount]() on all their services for Niche Pursuits readers only...but only for the next few days. There are currently 7 pre-made affiliate sites available in the Pets, Tools, Outdoor niches, and more. But Brand Builders does WAY more than sell Pre-made affiliate sites. Want high quality content that is Surfer SEO optimized? You can get 15% off content packages this week only. Want link building done? Brand Builders offers Link Building packages that are 15% off this week only. You’ll need to use coupon code NICHEPURSUITS15 at checkout. You can check out all the discount services available from [Brand Builders and get the full background story of the business right here.]()​ Now, back to RocketBook. After getting rejected on Shark Tank where they asked for $400k for 10% of the business, the founders Jake and Joe didn’t give up. They continued selling their notebook that you can write on with a physical pen and paper. However, what’s unique is that you can upload your notes written on those pages to the cloud and you can erase those pages. (On the show you had to use a microwave to erase the book; however, today you can just wipe them clean). Rocketbook already had retail distribution and almost $2 million in sales, yet all the Sharks laughed at it...why? I personally think it has to do with “group think”. The product was innovative. It was proven to be a hot seller. It helped reduce the environmental footprint (a big reason customers bought it). At first, the Sharks seemed interested. But then one of them made a joke or two about it. (It was indeed kinda odd to have to microwave a notebook). Those initial jokes seemed to encourage the other sharks to not take it as seriously (remember sales don’t lie!). Before you knew it, the group started acting like a single being and none of them wanted to leave the group of “naysayers”. Group think is terrible, and incredibly difficult to break free from. If you are part of a group that is all saying no, it’s difficult to be the one person that says yes. This applies to business decisions, family situations, outings with friends, and so much more. As mentioned, within 2 years of being on Shark Tank, the Rocketbook went on to sell over $10 million worth of its products and is now one of the biggest “misses” of all time on the show. But what has RocketBook done since 2017? Well, with a little Jungle Scout sleuthing, I was able to determine some rough numbers for how well it does on Amazon. Now, realize that my numbers below are only a piece of their business. They sell on their own website, they sell in tons of Walmarts and Staples and other retail locations as well. RocketBook sells several products and varieties of products now on Amazon. The [RocketBook Panda Planner]() is selling $460,000 per month! ​ ​ The [RocketBook Flip]() is selling $142,000 per month! ​ ​ The [RocketBook beacon](=) is selling $48,000 per month! ​ ​ The [RocketBook Everlast Notebook]( is selling $95,000 per month! ​ ​ The [RocketBook Bundle]( sells $20,000 per month! ​ ​ So, if I add up everything they are selling on Amazon, that's $765,000 per month or $5,825,000 a year! And that's just Amazon. They sell on their own store (powered by Shopify) and sell in lots of international locations. Are they now selling over $10 million per year? I don't think that's an unreasonable assumption. Overall, some mult-millionaires and at least 1 billionaire missed out on a MASSIVE opportunity. If you have an innovative idea, don't get frustrated if no one "gets" it. If you are an investor, maybe realize that proven sales and an innovative idea is a good thing, even if others think it's a bit "odd". Finally, don't get stuck in "group think" mode. Don't be afraid to go against the grain if needed to find your success. Think for yourself and be proactive. Thanks for reading! Spencer PS - Did you know that Brand Builders has created several done for you Shopify sites as well? So, if you are looking to get into the ecommerce business like Rocketbook, Brand Builders either has pre-made Shopify sites or can build you a custom Shopify site for your product. You can [see everything Brand Builders offers right here](=). Get 15% off with coupon code NICHEPURSUITS15 [Unsubscribe]( | [Update your profile]( | 8524 W Gage Blvd # 1, Kennewick, WA 99336