The Stanley Cup phenomenon continues for Valentine’s Day

Plus, your 2024 election guide [View this email in your browser]( The Stanley Cup phenomenon continues for Valentine’s Day As thousands gathered in the streets of Times Square to watch the ball drop on New Year’s Eve, for some, the most monumental drop of the year was simultaneously happening at Target’s around the nation, and that was for the Valentine’s Day Stanley Cup. By now we’re all well aware of the Stanley Cup craze. The infamous tumblers have been around for over a century, but it wasn’t until 2019 that the solution to staying hydrated turned into a millennial obsession — and more notably now — a gen Z fashion statement. A quick search of Stanley on TikTok will reveal pastel colored tumblers decked out in [accessories]( like charms and straw tops, and videos of girls receiving their new cups on Christmas morning, all of which amass hundreds of thousands of views on the platform. As discussed by marketers on LinkedIn, the brand has taught us a [million dollar lesson]( on the power of repositioning a product. By launching new colors and partnering with influencers and other brands, Stanley forged itself a new path that led right to the aesthetic obsessed young women, so it was no surprise that when Target dropped the Valentine’s Day Stanley Cup on New Year’s Eve, another viral moment was created for the brand. One creators [TikTok documenting the public’s fight]( to snag themselves a hot pink or red colored tumbler has seen over 16.4 million views in the last four days. It’s also no surprise that they sold out in minutes, leaving many shoppers empty-handed. But the craze isn’t quite over, as the Stanley x Starbucks Winter Pink cups launched today, with people camping overnight at some Target Starbucks locations to ensure they don’t miss it. In terms of brands winning attention, Stanley is leading the way in 2024. 2024 Elections: The world goes to the ballot box Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S. dominates. With the American presidential campaign very much underway and elections for Congress getting into full swing, it’s easy to understand why. After all, who isn’t interested in a political death match between octogenarians, either of whom might just be awake by the time it’s over? So in the U.S., it’s an election year. But if we take a slightly broader view, it’s actually, as the Washington Post called it, the Year of Elections. These are hugely significant elections with massive consequences for the future of democracy, the global economy, and the potential for wider armed conflict. For anyone working in any professional role, these elections are going to influence the news, economy, business conditions, and, by extension, your work. To make it all a bit easier, Marshall Manson, a comms and marketing leader and advisor to NewsWhip, has assembled a quick guide for all of this year’s important elections. We will be also be doing monthly updates of the top stories, narratives, and candidates that are driving attention with the media and public as each election approaches. For now, you can read the full guide over on our [blog](. 2023 IMPACT REPORT Our commitment to improving the media ecosystem [Read report →]( 2023 BRAND REPUTATION REPORT The biggest brand reputation hits of this year [Read report →]( CASTING THE FUTURE Our predictions and trends for 2024 [Read blog →]( WHAT NEWSWHIP LAUNCHED IN 2023 All the features we brought to our platform last year [Read blog →]( [Website icon]( [Twitter icon]( [LinkedIn icon]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](