Do you think the lawsuit blind sided them?

Plus, Ed Sheeran's shift at a Lego store goes viral [View this email in your browser]( Do you think the lawsuit blind sided them? Can lawsuits cause a comms crisis before they even go to court? You bet they can! We’ve seen it before with Subway lawsuits about [their tuna]( and [their bread]( and we’ve seen it again this week with retired NFL star Michael Oher, whose story inspired the movie The Blind Side. In the [petition]( — filed in a Tennessee court on Monday, Oher alleges that Sean and Leigh Anne Tuohy never actually adopted him and tricked him into signing a document of conservatorship, taking away his ability to make business deals for himself and thus potentially deprived him of millions of dollars.  Since the news came out there have been more than 5,000 articles written about the lawsuit, with over a million engagements to those stories, and natively on social media there have been more than 5 million engagements to people posting about the news, including notable contributions from [Pubity]( and [Barstool Sports](. It’s doing more than just putting Oher back into the spotlight, it’s specifically causing a reassessment of the film and the actors associated with it, with both Sandra Bullock and the studios often mentioned in the reporting. As always, we’re a long way out from the legal trial, but this one has probably already been decided in the court of public opinion. Ed Sheeran becomes a LEGO salesman for a day Celebrities have been spotted working shifts at restaurants and stores this summer, from [Lana Del Rey]( at Waffle House to [David Letterman]( bagging groceries at an Iowa supermarket, and this week Ed Sheeran took his turn at a Lego store. The singer’s fondness for the tiny toys goes back to his debut album, which features one of his most popular early songs titled “Lego House.” It’s only fitting that he decided to work as a “brick specialist” for the day at the Mall of America location, and of course, ended his shift by performing an acoustic rendition of the song for everyone there. LEGO itself was very involved in spreading the word about Sheeran’s appearance, and took to Instagram and Twitter to share a video of the day’s activities, referencing lyrics from the song in their captions and comments. The LEGO account saw over 429k engagements to its Instagram post, but that was amplified even more when [Sheeran shared the video]( on his own account, collecting an impressive 1.21 million engagements. While this may have been a one-off event for Lana and Letterman, it’s actually incredibly common for Sheeran to make these pit-stops while on tour. Prior to Lego he had shifts at a [Philly cheesesteak shop]( and served hot dogs at The Weiners Circle in [Chicago]( so we can confidently say that this is likely not the last we’ve seen of Ed Sheeran’s side quests. OUR CEO ON GENERATIVE AI How to know what content really matters [Watch video →]( DEI REPORT DEI in 2023: Trends, challenges, and brand initiatives [Read report→]( SUSTAINABILITY REPORT Sustainability across social media in 2023 [Read report →]( X SHUTS DOWN PROMOTED ACCOUNTS Why X will no longer let advertisers promote their accounts [Read article →]( [Website icon]( [Twitter icon]( [LinkedIn icon]( Copyright (C) 2023 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](