Instagram is the driving force for car brands

Plus, an ingenious redeployment of the Twitter logo from the WWF [View this email in your browser]( The driving force of Instagram A picture might be worth 1,000 words, but as important as the image itself can be the eyes that see it. There’s no better example of that than the outsized power that car brands see on Instagram vs. other social media platforms. This is particularly true for luxury car brands and the high-end of the market, with Ferrari, Mercedes-Benz, and BMW all seeing hundreds of thousands of engagements to their top posts. The difference is stark compared to other platforms, as the below snapshot from our Highlights feature across Facebook, Twitter, and Instagram shows. Even though many of the posts are essentially repurposed content (see these posts on [Facebook]( and [Instagram]( for Mercedes, or [here]( and [here]( for Ferrari) the level of success on Instagram is unparalleled. From 282 posts on Instagram, the three brands had more than 28 million engagements, compared to 855k on Facebook and 119k on Twitter, averaging more than 100k per post on the former and 5,000 and 1,100 respectively for the other two. This is of course an extreme example, but it shows the power of brands finding their audience, and making content that matches the expectations of that audience by creating the content they want to see. WWF on Twitter’s evolution In the midst of all the chatter about Elon Musk changing Twitter’s logo to X, WWF managed to bring us all back down to earth. The logo switch has sparked discussions about the “death” of the Twitter bird, and although that death is left to the imagination, WWF saw an opportunity to remind us of the very real species (birds included) that are currently facing extinction as we speak. The campaign was first shared on [WWF Germany's LinkedIn]( where it quickly went viral and highlighted the need for these various animal groups to be protected before it’s too late. The ad then found its way onto Twitter after being [reshared by the media company Dexerto]( which resulted in even more attention than the LinkedIn post itself, earning over 100k engagements. WWF’s campaign was ultimately successful, and by using Twitter’s rebranding to steer conversations away from the memes and the drama, they were able to instead put emphasis on something more meaningful than the introduction of a single letter. NEW SOCIAL MEDIA FEATURES PRDaily shares the social media updates you need to know this week [Read article →]( AI AND THE NEWS BUSINESS Three theories on how AI will change the news business [Read article→]( FLAVORS REPORT Our recent look at some of the big flavor trends for this summer [Download report →]( SUSTAINABILITY REPORT Our look at sustainability across social media in 2023 [Download report→]( [Website icon]( [Twitter icon]( [LinkedIn icon]( Copyright (C) 2023 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe](