The biggest brand crises in Q4 2021

We explored the biggest brand crises in Q4 from Tesla to Kroger to State Farm [View this email in your browser]( 02/09/22 The biggest brand crises in Q4 and the top Facebook publishers in January 2022 We explored the biggest brand crises in Q4, from Tesla to Kroger to State Farm, and we gathered the top publishers and articles on Facebook in January. Q4 2021 crisis analysis One communications crisis type that most consistently crops up in our quarterly analyses is that of product recalls, and in Q4 Tesla dealt with two of them. The recalls had vastly different reactions from the public, with more than 10x the public interest in the second recall. The media wrote about the November recall 810 times, with a total of just over 14k engagements. The December recall saw a rise in media interest by 2x or so, jumping to 1,881, while public interest rose by a staggering 11x, showing how much more the topic resonated with the general public. Check out our [interactive highlights of the report here]( and from there you can also access the full report in PDF form. Facebook publishers in January 2022 The Daily Wire was once again the top publisher on Facebook last month, coming in significantly ahead of every one of its rivals, with roughly as many engagements as its two closest competitors combined. This has largely been driven by the publisher’s remarkable consistency in terms of engagement. While other publications have fluctuated up and down in recent months, the Daily Wire has seen engagement in the mid-30 million range for the majority of the last few months. You can find all of the top publishers and articles in January [here](. Save your spot for our [February episode]( of the NewsWhip Pulse, where our CEO, Paul Quigley, and Edelman's Global Executive Director of Intellectual Property, Tonia Ries, will discuss society’s rocky relationship with government, media, and business. February 15, 2022 11:30am EST 4:30pm GMT [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) NewsWhip is the only real-time media monitoring platform that predicts the stories and topics that will matter in the hours ahead, giving communications professionals the clarity they need for quick and confident decisions. Copyright © 2022 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.