Facebook publishing in Q4 2021

We looked back at Q4 to define the web and native content that had the most success on Facebook. [View this email in your browser]( 01/26/22 Facebook publishing in Q4 2021 and lessons in reputation management We looked back at Q4 to define the web and native content that had the most success on Facebook. Reputation management was also a key topic last quarter, and for that we looked at Novak Djokovic’s controversy at the Australian Open. Facebook publishing: Q4 2021 Our Facebook report has had a design makeover and now contains a preview with interactive charts, that [you can read here](. There was a big difference in the types of stories that performed best on Facebook last quarter compared to the previous one. In Q3, we noted a move away from politics and towards more ‘soft news’, whether that was about animals, cute children, or some other kind of inspiring or uplifting content. That changed quite dramatically in Q4, with legal decisions and politics dominating the 100 most engaged headlines. There was a roughly even split between the trial of Ahmaud Arbery’s murderers and the trial of Kyle Rittenhouse among the legal stories, which together made up nearly a third of the top stories. As a NewsWhip Note subscriber, you have access to the full ungated [PDF version of the report here](. How Novak Djokovic’s Australian Open fracas became a lesson in reputation management Novak Djokovic, one of the world’s top tennis stars, recently found himself in hot water after being denied entry to Australia due to his vaccination status. The news has sparked controversy worldwide, with both skepticism and support being thrown at the tennis ace. The story took a political turn, as some commentators went to Twitter to support Djokovic’s decisions. American pundit Ben Shapiro sounded off on Twitter, earning 47.6k likes on his tweet calling the decision to ban Djokovic from the tournament “ridiculous.” Others, like Dr. Eli David, claimed Djokovic was being treated like a “terrorist.” You can read more about how the media and public responded to Djokovic in our blog [here](. If you'd like to stay up to date with the top stories every day, you can [sign up for the NewsWhip Daily here](. [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) NewsWhip is the only real-time media monitoring platform that predicts the stories and topics that will matter in the hours ahead, giving communications professionals the clarity they need for quick and confident decisions. Copyright © 2022 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.