Facebook Publishing in Q3 2021

Welcome to a special edition of the NewsWhip Note, where we present the insights from our latest Facebook publishing report [View this email in your browser]( 11/02/21 Facebook publishing Q3 2021 Welcome to a special edition of the NewsWhip Note, in which we present some of the key insights from [our latest report about publishing on the platform](. Facebook remains the biggest social network in the world, with almost 3 billion monthly active users. Although Instagram and Tik-Tok remain the rising stars of social media, Facebook content is still reaching huge audiences and garnering massive levels of engagement in the process. For this reason, we look back at the top content on the platform every quarter, and for Q3 2021 there has been a decline in engagement overall. Despite this, there are publishers and pages that saw tens of millions of engagements and deserve to be highlighted. For native content on the platform, this quarter there was a shift away from politics, as sports and viral posts made a comeback. Manchester United’s Facebook page was the top page on the platform for engagement. Soccer was a theme across the top 20 Facebook pages. Bleacher Report Football and Goal both featured, as well as Cristiano Ronaldo’s personal Facebook page. For web content, engagement was down compared to previous Q3s, particularly notable compared to the record levels of engagement set in 2020. There was a similar decline in politics stories on the web too, with it being replaced as the top category among the top 100 stories for the first time since Covid dominated the headlines in Q1 2020. As a NewsWhip Note subscriber you have full ungagted access to the full report, which [you can read here](. [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2021 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.