NN: Fall social video report

[View this email in your browser]( November 15th, 2019 Fall social video insights & brand authenticity This week we released a report looking back at the last six months of social video. We also examined the importance of authenticity for brands. Fall Social Video Report Social video, whether it be on Facebook, Twitter, or Instagram, is a huge part of the media we consume in 2019. With the rise of autoplaying content, it has become increasingly important to understand what type of video content creates those thumb-stopping moments - the type of content that people actively engage with in a meaningful way. We took a look at the last six months of video content across various platforms to determine the most engaged videos, to see what content people are engaging with, and perhaps more importantly, how they are engaging with it. The below graph shows the engagement to English-language video content on Facebook on a week-to-week basis. Video engagement is still very high, consistently topping 300 million engagements per week, and totaling more than 7 billion engagements per quarter. There has, however, been a slight downtrend in the number of engagements per week between the beginning of May and the end of October. Even with this decline, however, there has not been a full week that dropped below 250 million engagements for the week. The report explores much more than just Facebook, and we also looked into Twitter and Instagram. Here were some of our key takeaways: - LADbible and UNILAD were once again the dominant Facebook Pages in terms of engagement to video content in the last six months - The number of Page likes a Facebook Page has does not necessarily correlate with the number of engagements its content receives - Nearly all of the top video on Facebook is native video rather than live video - Blossom dominated the list in terms of the very top videos on Facebook, with seven of the top ten coming from that Page - Twitter tends to be more democratized in what goes viral, with a number of individuals having the top videos on the platform - Instagram, although principally still a platform for images, does see some videos get high engagement, with some seeing more likes than any video on Facebook If you would like to read the full report, you can [do that here](. The Importance of Authenticity for Brands A key focus at the Holmes Report’s #PRovoke19 conference this year was a word we’ve all heard before: authenticity. But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before. The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values. You can read our blog about the growing importance of authenticity for brands, and [read the stories of IKEA, Patagonia, and ASOS here.]( The top stories of the week Using our [NewsWhip Spike]( platform, we ranked the stories that drove the most Facebook engagements this week. The top article this week was a feel-good story from a Pittsburgh hospital, where they dressed newborns up as Mr. Rogers for world kindness day. There were a number of articles from the world's top publishers this week, with fewer stories from viral publishers among the top fifteen. For more of the top trends, check out [NewsWhip Spike](. Noted - The Wikipedia co-founder [wants to relaunch Wikitribune]( as an alternative to Facebook and Twitter - Instagram is [testing hiding likes]( in the app - Here's how the [Salt Lake Tribune]( got its nonprofit status - Facebook [is promising]( to make Watch a repeat video destination - Twitter is [rolling out Topics]( That's all from us this week. As ever, if you want to get in touch with us, you can do that [here](mailto:blog@newswhip.com). If someone forwarded you this email and you would like to subscribe, you can do that [here](. Have a wonderful weekend, Benedict and the NewsWhip team. [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2019 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.