NN: Which IPOs had the most coverage this year?

This week we took a look at coverage surrounding companies that filed for an IPO in 2019. [View this email in your browser]( 2019's most engaged IPOs & some tips for keeping calm in a crisis This week we took a look at coverage surrounding companies that filed for an IPO in 2019. We also put together some suggestions for a better workflow during a PR crisis. The IPOs that generated the most engagement this year An IPO can be a lengthy and complicated process, with companies having to be fully transparent with their finances before taking the leap. Inevitably, this can lead to increased press scrutiny, and momentum and sentiment can be very important in determining which way an initial public offering goes in the first few months after launching. That said, the type of coverage that companies receive in the run up to, and months after their stock market debuts can be crucial, so we wanted to look at a couple of things in that realm of coverage. Uber was the most covered company by a considerable distance for initial public offerings in 2019, with almost a third of the top hundred articles mentioning the brand in its own right. Beyond the ride sharing apps, there were two companies that stood out from the crowd in terms of the amount that was written about them. One of these was WeWork, which again did not exactly come out with glowing coverage, and the other, that has come out with a majority of positive articles, was Beyond Meat. If you want a deeper look into this year's IPO coverage, [check out the full blog here.]( Keep calm and carry on There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. This week we're detailing what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. One of the most common things we heard this year is the importance of evaluating your company and identifying weak spots where potential crises could arise. Assume the worst and invest time in building social capital. What can your brand take a stand for? What values does your company have that resonate in the space? Not only should company values and ideals be public and easy to find, but the onus is on brands to continually back up what they’re pushing to the public, otherwise they’ll be significantly more susceptible when crises inevitably hit. There's more insights where that came from. Read the rest of the [blog in its entirety here](. Noted - Google says it will do more to [prioritize original reporting]( in search - WeWork is now considering an [IPO valuation as low as $10 billion]( down from $47 billion - Microsoft's [LinkedIn loses appeal]( over access to user profiles - [Facebook warns about iPhone privacy change]( that could unsettle Facebook users - [TikTok entices publishers]( with weekly newsletter previewing trending hashtags That's all from us this week. As ever, if you want to get in touch, you can do that [here](mailto:blog@newswhip.com). If someone forwarded you this email and you would like to subscribe, you can do that [here](. And don't forget you can sign up for our recently launched PR bulletin [here](. Have a wonderful weekend, Katherine and the NewsWhip team [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2019 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.