NN: Trick or Treat, Halloween's already here! 🎃

You’re not crazy, holiday promotions are getting earlier each year. [View this email in your browser]( X Ready or not, Halloween is here & our Minimum Wage Report is live This week we looked at how early brands release their holiday content. We also wrote about how conversations around the minimum wage have become more impactful in the last three years. Back to school in time for Halloween [Last week, we published a blog looking back]( at the top content around the 'Back to School' period, and showed how brands promoted it, and how publishers wrote about the season. [This week,]( we wanted to look ahead to future holidays, to see when content around those holidays starts publishing and gets engagements. And no, you're not imagining it, that is happening earlier and earlier with every passing year. We've already seen Halloween content get highly engaged this year, as far back as July. We looked at the trends from the past few years for Halloween, Christmas and Thanksgiving to see exactly when they started to be promoted and talked about. For Halloween, that's normally the beginning of September. Thanksgiving tends to begin to ramp up at the start of October. Christmas blows all other holidays out the water, and really begins to get going in November, though we've seen highly engaged content as early as March. If you want a deeper look into some of these trends, with the added bonus of analysis of when pumpkin spice begins to trend, you can [check out the blog here.]( Minimum Wage Content in 2019 One of the major talking points for employers and employees in 2019 is minimum wage, or what is sometimes referred to as the ‘living wage’. This has been a particularly popular topic of discussion for some politicians, such as Senator Bernie Sanders and Representatives Ocasio-Cortez and Omar. A number of companies have responded by voluntarily updating their own minimum wage policy to increase the hourly wage. Some states and municipalities have seen a government mandated raise in their minimum wage, to a range of positive and negative reaction from across the political spectrum. This week we wrote a report on the topic covering: - Which brands are taking action on minimum wage, and which have been criticized not doing so - The types of stories that tend to drive engagement around minimum wage - The top formats of Facebook posts about minimum wage - The types of engagement that these Facebook posts drive You can read the [report in its entirety here](. Noted - There are now [nearly 2 billion websites]( most of which are dead - Facebook is [s]( to redirect]( anti-vaccine searches to public health pages - The US military [is being deployed]( to fight disinformation - A video deepfake app [caused a bit of a stir]( this week - [Facebook's dating app]( is launching in the US That's all from us this week. As ever, if you want to get in touch with us, you can do that [here](mailto:blog@newswhip.com). If someone forwarded you this email and you would like to subscribe, you can do that [here](. And don't forget you can sign up for our recently launched PR bulletin [here](. Have a wonderful weekend, Katherine and the NewsWhip team. [Website]( [Twitter]( [NewsWhip]( [LinkedIn]( [Instagram]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2019 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.