NN: May publisher rankings and crisis management

Our May publisher rankings and the fallout when companies are accused of racial discrimination [View this email in your browser]( [NewsWhip]( May publisher rankings and crisis management The top publishers of May 2019 It’s the middle of June, and that means it’s time to stop and take a look back at what did websites performed the best on Facebook in May 2019. Here are some of the highlights from May: - CNN rose once more to the top of the rankings, driving 46 million engagements - The BBC dropped to fourth from its perch on top of the rankings last month - The New York Times rose into the top three for the first time in 2019 CNN has reclaimed its crown as the most engaged publisher for the month of May, with some 46 million engagements, which put it significantly ahead of perennial top performer Fox News last month. While the New York Times normally hovers at just under 30 million engagements per month, this month they smashed through that barrier, garnering 36 million engagements, pushing it above 30 million for the first time this year. And having had a stellar month in April that saw it top the rankings, the BBC got around 4 million fewer engagements this month, seeing it drop back down to fourth in our rankings. This is perhaps unsurprising given that a couple of viral stories, the Notre Dame fire and the very first image of a black hole being released, combined to drive more than 5 million engagements in April, so really what we are seeing is a return to normalcy. You can [read the full blog here.]( What can past PR Crises teach us about planning for future snafus? Is your company prepared for a crisis? What measures do you have in place to repair trust once a crisis inevitably happens? We took a look at the past three years and identified some key moments brands could learn from after they experienced crises provoked by racial discrimination or insensitivity. Below are some of the learnings from the blog, which you [can read here in its entirety](. - Define brand values clearly and early on - Prioritize diversity and inclusion in products, casting models, and hiring decisions to avoid this in the future - If (when) an incident occurs, apologize and respond quickly with authenticity, while listening to consumers to make the necessary changes The top stories of the week Using our [NewsWhip Spike]( platform, we ranked the stories that drove the most Facebook engagements this week. The top story on the web this week was coverage of a massive clean up of a Deerfield Beach from the South Florida Sun Sentinel, which generated nearly 1.5 million engagements and was nearly twice as engaged as any other story. Following that, viral coverage go a baby being born in unique circumstances was highly engaged, and CBS' coverage of a different ocean cleanup also received over 800,000 engagements. For more of the top trends, [check out NewsWhip Spike](. Noted - Google are looking to [compete with Facebook Pages]( for local businesses - A potentially staged viral proposal [caused a bit of a stir]( - Snapchat published a [new events guide for brands]( - [Remember Bebo?]( Twitch acquired it to help its e-sports efforts - Music [videos on YouTube]( might soon be getting an upgrade That's all from us this week. As ever, if you want to get in touch with us, you can do that [here](mailto:blog@newswhip.com). If someone forwarded you this email and you would like to subscribe, you can do that [here](. Have a wonderful weekend, Benedict and the NewsWhip team. [NewsWhip Spike]( [NewsWhip Analytics]( [Reports]( [Blog]( [Contact](mailto:blog@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2019 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.