NN: Giving Gen Z what they want

[View this email in your browser]( [NewsWhip]( Giving Gen Z what they want Hi there, As the year winds down, it's time to look ahead to new trends and changing audience behaviors. This week, we expanded on our analysis of [Gen Z audiences]( and looked at the YouTube, Snapchat, and Instagram trends that captivate the younger generation. Gen Z is changing both social media and how we consume content. This can oftentimes seem inexplicable to the older generations, who may wonder why Gen Z is creating Instagram accounts that just post the same picture over and over. BBC News took it even further, in their [year-long pursuit]( of understanding Gen Z. Here's what they found for reaching younger readers: 1. Give context at the point audiences might need it 2. Anticipate questions and answer them — avoid the need to “Google” 3. Give more entry points to developing / long-running stories 4. Keep it simple 5. Trust and quality journalism really matter 6. Offer a range of perspectives 7. Be relevant and useful 8. Give the option to ‘subscribe’ to storylines 9. Think about your story selection and solutions Creating content for Gen Z means meeting them where they are, and understanding why they’re on each social platform. To learn more about Snapchat, Instagram, and YouTube for Gen Z, [check out]( guide]( The top stories of the week Using our [NewsWhip Spike]( platform, we ranked the stories that drove the most Facebook engagements. The passing of George H.W. Bush was the most engaging topic this week, with articles reporting on his passing, his services and memorial, and his legacy. We've written before on how these events tend to spur a lot of attention on social media, as people share their thoughts and memories of the departed. Other engaging stories this week were about a massive earthquake in Alaska, Tumblr's ban on adult content, whether 'Friends' was leaving Netflix, Oregon possibly legalizing mushrooms, and holiday-related articles. For more of the top trends, [check out NewsWhip Spike](. The top Facebook publishers of November [Read here >]( The most engaging Christmas ads of 2018 [Read here >]( Trends for holiday content on Facebook, Pinterest, LinkedIn, and Instagram [Read here >]( Noted - What [user testing]( taught BBC News about writing for young people - How the New York Times [reinvented]( its morning newsletter - Niche publishers are finding a new [revenue source]( in market research - Reddit's had [a big year]( with a 22 percent YoY increase in interactions and 1.4 billion video views a month - Along with that, Ryan Reynolds is [producing a movie]( off of a viral Reddit thread - Allo? Goodbye. Google is closing down [Allo](. - After a ban on adult content, there are concerns that [Tumblr]( might follow the path of LiveJournal - It's been a busy week, but here's what's going on with [Facebook]( - There are [no shortcuts]( to making your dog into an Instagram influencer, as this New York Times writer learned - Here's what happened when a man responded to his [mugshot]( being posted by police on Facebook That's it for this week. If you received this newsletter from a friend and would like to subscribe, head on over [here](. Let us know [on Twitter]( if you have any ideas for us. Have a great weekend, Gabriele and the NewsWhip team. [NewsWhip Spike]( [NewsWhip Analytics]( [Reports]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.