NN: How much do we trust digital content?

[View this email in your browser]( [NewsWhip]( How much do we trust digital content? Hi there, Trust in the media has never been a timelier topic, and social publishing is a big part of that. Just take a look at the week's top stories, from our [NewsWhip Spike]( database. Twitter has launched an [events page]( for the U.S. midterm elections that has already surfaced disinformation, and [hoaxes]( were rampant on WhatsApp ahead of the Brazilian election. After the recent shooting at a Pittsburgh synagogue, the network [Gab]( was shut down after providing a place for the shooter to become radicalized. Still, there are bright spots. Younger Europeans are more likely than older adults to [name a newspaper]( or magazine brand as their main source of news. Trust in [local news]( is up. Additionally, 69 percent of all U.S. Americans who say they’ve lost trust believe that it can still be [restored](. We looked at the [most and least trusted]( publishers on the blog this week. We wanted to see whether the above findings from the Simmons research correlated with social media engagements. With the exception of Breitbart and the Daily Caller, the most trusted sites generally outperformed the least trusted sites for Facebook engagements. We noticed a few content trends across the most and least trusted: the trusted publications tended to be breaking the news, while a number of the less trusted publishers tended to be reacting to the news. (Click below for full size.) There are some very apparent differences between the most and least trusted publishers' stories of the past month. Looking at Facebook shares alone, the top stories of the Wall Street Journal and Daily Caller drove similar share counts for very different stories. Op-eds for the Wall Street Journal made up three of the top shared stories, meanwhile, most of the Daily Caller’s stories seemed to have a direct slant or implication in the headline. For the full analysis, [check out the blog](. How long should social videos be? Ahead of 2019, video is still the winning format for platforms. In fact, the New York Times is encouraging [binge-watching]( of its latest video series. With that in mind, we looked at how publishers and brands are [creating videos]( across Facebook, Twitter, and YouTube. We found that there was an optimal length for each platform, across news publishers, viral sites, and brands. For instance, 5-Minute Crafts' top videos on YouTube averaged 15-minutes long but only 58-seconds long on Twitter. For the full analysis, [read the blog here.]( Going global on social media: Q&A with BBC World Service [Read here >]( LADbible and UNILAD: How two U.K. publishers rocketed to the top [Read here >]( How Delish leads the way among food publishers​ [Read here >]( Noted - Twitter is testing a way to let users see the [most recent tweets]( first - Research finds that Twitter's doubled wordcount had [little impact]( on the length of tweets - [Facebook Stories]( are the future of the platform, according to the latest earnings report - Plus, Facebook's now making [more money]( per user in North America than ever before - Facebook Watch is [moving away]( from short-form videos - For fun: The anatomy of the niche teen [Instagram meme]( That's it as we kick off November. If you were sent this newsletter and would like to subscribe, head over [here](. Let us know [on Twitter]( if you have any comments or questions. Have a great weekend, Gabriele and the NewsWhip team. [NewsWhip Spike]( [NewsWhip Analytics]( [Reports]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.