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Socially conscious brands: Unilever, Reebok, & Aetna talk with us

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newswhip.com

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blog@newswhip.com

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Mon, Jul 16, 2018 03:15 PM

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Interviews THE RISE OF SOCIALLY CONSCIOUS BRANDS: REEBOK, UNILEVER, & AETNA Nowadays, social media u

[View this email in your browser]( [NewsWhip]( Interviews THE RISE OF SOCIALLY CONSCIOUS BRANDS: REEBOK, UNILEVER, & AETNA Nowadays, social media users expect their favorite brands to align with them on similar values. Brands are leaning into this new opportunity and “us, not me” mentality, and creating campaigns that touch on issues from plastic waste to gender equality. At our WhipSmart summit, we hosted a discussion between Edelman, Reebok, Unilever and Aetna on how brands are finding socially conscious ways to connect with consumers. Key takeaways: - Figure out the purposes that are authentic and true to your brand, not just something you want to jump in on - What will impact look like, beyond just marketing KPIs? - Brands should either stand for something or stand for nothing [Read Now]( Amazon Prime Day on social: What you need to know for 2018​ [Read more >]( WhipSmart 2.0 on reporting to different audiences: “Viral has gone out of vogue” [Read more >]( The data behind winning Instagram captions [Read more >]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book](//newswhip.us3.list-manage.com/vcard?u=f5077bc53c4be33ce14998bdd&id=6f54ba6e9d) Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.

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