NN: The anatomy of a social media comment

[View this email in your browser]( [NewsWhip]( The anatomy of a social media comment Hi there, Well, no one ever promised us that 2018 would be boring. As humans, we become fairly used to routines. We like routine. Data, user behaviors, and the social media platforms promise us anything but a routine. We’re all still trying to make sense of the new ecosystem of content this year. Facebook's continuing [changes]( Snapchat [redesigns]( Google AMP [growth]( it’s hard to keep up. Luckily, the proof is in the numbers. So when we decided to dig into community building on Facebook, something that is being encouraged across platforms, we analyzed what drives meaningful engagements vs. [what well, doesn’t](. It can be assumed that Facebook has much, much more granular detail about the quality of comments, but we did see that video is indeed still the golden child of Facebook, driving the majority of comments in the top 100 posts. Interestingly, some publishers' Facebook Pages have seen a lift in average comments per post since last year, and for them, that has primarily come down to video as well. Video on Instagram tends to drive more comments as well, and this may be because users are already investing more time in the content, rather than passively scrolling by in their feeds. For a look at what drives comments vs. likes, [read the blog here](. And for which are the winning post types on Facebook in 2018, [you can catch up here.]( Industry Report: How Super Bowl brands performed on social media [Read more >]( How ESPN Deportes uses social data to create unique content [Read more >]( How Instagram will be impacted by the Facebook algorithm shift [Read more >]( Noted - Snapchat is giving its influencers [data insights]( into their content. Oh, to be a fly on their wall - That said, more publishers and even Google are adopting a [Snapchat-like strategy](. Imitation, flattery, you know the saying - “How I cracked [Facebook’s algorithm]( and tortured my friends”. Quite a headline from BuzzFeed - Facebook is introducing “[Lists]( as a post type, to encourage more personal sharing - And [Google traffic]( for publishers is um, pretty great right now. Life (or publisher traffic) finds a way That's it! If you found our newsletter useful, please [share it with a friend](. Or, come chat with us [over on Twitter]( if you have any ideas or questions. Have a lovely weekend, Gabriele and the NewsWhip team. [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book](//newswhip.us3.list-manage.com/vcard?u=f5077bc53c4be33ce14998bdd&id=6f54ba6e9d) Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.